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Title:  Shell Plastics Video

Description: 

Video showing how Shell is using plastic waste to create a valuable base chemical for feedstock.

Shell is working with companies in the U.S. to source plastic waste and using a process called pyrolysis, is turning this waste into an oil that will be used to create a feedstock for future products.

Shell Plastic waste to video Video Transcript

[Background music plays]

Shell music bed from Creative Hub: Inspiring_Confident_A_Main_Track

[Video Sequence]

Combination of stock videos that support the recycling, plastic waste messaging as well as owned video footage of Norco Facility and Nexus Fuels facility.

[Text displays]
Shell.com

[Transcript]

If you think about it,

ideas can be a form of energy.

They can drive action. Spur results.

Even make the world a better place.

And Shell is part of such an idea:

Turning plastic waste into something valuable – raw materials for chemicals.

It takes innovation and commitment to bring that idea to life.

We have both.

We’re teaming up with innovative companies that collect and transform plastic waste to liquid.

We then use it to produce chemicals.

Chemicals used by our customers to make things like furniture, medical equipment, home appliances, and even smartphones.

It’s not just an idea on paper:

We are making this a reality today at our Norco chemical plant in the United States.   

This process is unlocking the potential of plastic waste to create a circular value chain

And it’s our global ambition to use 1 million tonnes of recycled plastic waste in our chemical plants by 2025

Yes, ideas can be a form of energy.

And when we all work together, these ideas have the power to bring about significant change. 

Title: Project Yellow

Description: A short animation depicting the circular process of recycling plastic waste.

Duration: 1:10

[Animation]

A rotating circular band appears on screen which is divided in to segments with pointers directed to the right indicating a constantly moving circular process. There is text in the centre.

[On Screen text]

Shell is using a feedstock made from plastic waste to create chemicals.

[Animation]

Appearing clockwise in each segment of the circular band, an image appears:

Segment 1 – a car, a football, a plastic bottle, a plastic bag and a laptop.

Segment 2 – A refuse disposal truck.

Segment 3 – Image of a recycling plant.

Segment 4 – Image of a Shell chemicals plant.

Segment 5 – molecular structure with 3 branches coming off it, one to a t-shirt, one to a tyre and one to a plastic bottle.

[On screen text]

How does the process work?

[Animation]

The screen zooms in to the segment 1 image and the image changes to a ‘life’ scene of a house, car, people walking, a male on a bike, children playing football, a high rise building and an aeroplane in the sky.

[On screen text]

Plastics are used in the home, hospitals, electronics, construction, transport, agriculture and sport.

[Animation]

This image reverts back to the original composition of a car, a football, a plastic bottle, a plastic bag and a laptop.

The screen then zooms in to the image of the refuse truck which picks up a refuse bin, tips the contents in to the truck and then drives away.

[On screen text]

Plastic waste is collected and sorted.

[Animation]

The refuse truck drives towards the recycling plant image.

[On screen text]

The plastic waste is chemically recycled…..

[Animation]

The image of the recycling plant enlarges on screen as arrows move from left to right above the building.

[On screen text]

…using a special heating process called pyrolysis, turning it into a liquid.

[Animation]

The image of a Shell chemicals plant appears on screen.

[On screen text]

This liquid is used in a cracker at a Shell chemicals plant.

[Animation]

Multiple images of rotating molecular structures appear on screen.

[On screen text]

This produces a range of chemicals.

These are used by customers to make thousands of final products we see every day, including plastics.

[Animation]

Around one of the molecular structures appears images of a t-shirt, a laptop, a tyre, a can of paint and a paintbrush, a plastic bottle and a washing machine.

The screen zooms out to show the circular process image depicted at the beginning of the video.

This then fades out.

[On screen text]

Shell’s ambition is to use one million tonnes of plastic waste a year in its global chemical plants by 2025.

[Animation]

A closing screen shows the Shell pectin.