You are the Real HERO

Veethara Trakulboon, Executive Director of Lubricants Business, The Shell Company of Thailand Ltd., said: “As the manufacturer of Shell Rimula lubricants for heavy-duty trucks, Shell is well-aware of the importance of truckers and would like to encourage society to fully understand their important role in driving the country’s economy forward. Shell truly understands the challenges that truckers face, and we are representing the real lives and stories of truckers through the campaign: ‘You are the Real HERO’. This year's campaign is under the concept of ‘You Drive the Economy, Rimula Drives You’, representing each great mission through a trucker’s-eye view, with Shell Rimula lubricants being there to take care of the engines and enable truckers to always be ready for important missions in driving the country’s industry.

In its third year, the ‘You are the Real HERO’ campaign, under the concept of ‘You Drive the Economy, Rimula Drives You’, aims to put forward a better perception of truckers who are an important powerhouse in driving the country’s economy by highlighting truckers’ daily work life through 360-degree marketing communications including TV, radio and digital media. This also includes collaborating with well-known artists and key opinion leaders in addition to engaging in offline activities with truckers nationwide. Besides this, Shell plans to partner with various sectors to create better awareness of safe driving for truckers to drive safely this year.

Shell Rimula: The engine oil that works as hard as you helps protect against engine wear and corrosion by up to 30%1 and 50%2 respectively and keeps engines clean by up to 50%3. It comes with Triple Protection technology, protecting engines under all driving conditions. The product also includes lower soot-induced thickening, ensuring better fuel efficiency and it can be used with Shell Diesel B10 and B20. Shell Rimula is a lubricant that is ready to tackle every important mission by providing real protection from within.

“Shell truly believes that the ‘You are the Real HERO’ campaign under the concept of ‘You Drive the Economy, Rimula Drives You’ will be a valuable campaign that supports and encourages every trucker to work hard in driving the country’s economy successfully and is in line with Shell’s purpose to ‘Make Life’s Journeys Better’,” Veethara concluded.

The ‘You are the Real HERO’ campaign under the concept ‘You Drive the Economy, Rimula Drives You’ can be viewed at Learn more about Shell Rimula lubricant products at

1 The percent exceeded API CI4 standard and was tested in Shell Research and Development Center on 20 March 2009

2 The percent exceeded API CI4 standard and was tested in Shell Research and Development Center on 20 March 2009

3 The percent exceeded ACEA E7 standard and was tested in Shell Research and Development Center on 20 October 2007

For Media Enquiries:

Thitipa Laxanaphisuth
Country Manager – External Relations
The Shell Company of Thailand Ltd.

Paritt Kasayapanunth
H+K Strategies Thailand
Tel: +66 (0) 2-627-3501 # 129

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