Shell introduces the new Shell FuelSave Diesel B10 to support the government’s policy and oil palm farmers
Feb 03, 2020
Bangkok – Thailand: The Shell Company of Thailand Limited today reinforces its “More & Cleaner Energy” strategy with the launch of the new Shell FuelSave Diesel B10 in response to the Ministry of Energy’s recent policy to adopt Diesel B10 as the country’s primary diesel fuel as well as to support Thailand’s oil palm farmers. The company plans to expand the distribution of its new Shell FuelSave Diesel B10 nationwide within February 2020, according to the government’s policy.
Ms. Ornuthai Na Chiangmai, Executive Director Retail Business of The Shell Company of Thailand Limited, Mr. Sontirat Sontijirawong, Minister of Energy and Mr. Panun Prachuabmoh, Country Chairman of The Shell Company of Thailand Limited, at the launch of the new Shell FuelSave Diesel B10
Mr. Sontirat Sontijirawong, Minister of Energy, said “The adoption of B10 as the country’s primary diesel fuel is an important energy policy for Thailand to stimulate the use of palm oil in the country. Furthermore, consumers will be able to purchase diesel fuel at a lower price and the country can decrease the proportion of fuel imports from overseas. We are very pleased to have Shell, the world’s leading energy company, selling Diesel B10 as this ensures that Thai consumers will have convenient access to the fuel. We invite all consumers to use Diesel B10. The Ministry of Energy will ensure the quality of the product continuously.”
Mr. Panun Prachuabmoh, Country Chairman of The Shell Company of Thailand Limited, said: “As the world’s leading energy company, Shell continues to support and drive the government’s sustainable energy policy. By increasing the proportion of bio components, both biodiesel and ethanol, we can take advantage of Thailand’s strengths in biofuel production and improve the quality of life for the farmers. All biodiesel supplied to Shell is from products certified by the Roundtable on Sustainable Palm Oil (RSPO). The launch of the new Shell FuelSave Diesel B10 is one of our commitments to driving sustainable energy transition. Shell has worked with leading carmakers to identify Diesel B10-compatible vehicles and this list is available at our stations to keep consumers informed. We also worked with our key business partners, namely Kerry Express (Thailand) and Farmhouse, to use the new Shell FuelSave Diesel B10 in their commercial fleets.”
Ms. Ornuthai Na Chiangmai, Executive Director Retail Business of The Shell Company of Thailand Limited, added: “Shell constantly assesses our consumers’ needs to gain deep insights which helps us to drive the development of high-quality products with advanced innovations. Shell has won Thailand Automotive Quality Award (TAQA)’s fuel category for two consecutive years, and lubricants category for six consecutive years. These awards underline the confidence the consumers have placed in our product quality. The new Shell FuelSave Diesel B10 is a notable product with outstanding benefits. The product delivers better performance through DYNAFLEX technology, while helps the environment with Dirt Busting, which prevents deposit build-up at the injector – allowing the engine to perform at its full capacity with clean, efficient combustion and reduce exhaust smoke. In addition, the new Shell FuelSave Diesel B10 is sold at a lower cost, compared to Shell FuelSave Diesel. Shell will continue to develop high-quality products and elevate our service stations to be ‘Fuel-the-Happiness Stations’ that deliver the best service experience to all consumers, in line with Shell’s purpose to Make Life’s Journeys Better”.
(From left): Ms. Ornuthai Na Chiangmai, Executive Director Retail Business of The Shell Company of Thailand Limited, Ms. Suwara Supreeyathitikul, Thailand Business Manager – Shell Fleet Solutions, The Shell Company of Thailand Limited , Mr.Apisate Thammanomai, Vice Managing Director, President Bakery Public Company Limited, Mr.Warawut Natpradith, Chief Commercial Officer, Kerry Express (Thailand), and Mr. Kamon Kongsakulvatanasook , Vice Executive Director – Retail Business, The Shell Company of Thailand Limited
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