The event featured a guest appearance by the well-known Ducati Corse team in the lead-up to their participation in the MotoGP 2018, with the bikers representing the latest generation of professional riders heralding the iconic and longstanding partnership between Shell and Ducati.
Ms. Veethara Trakulboon, Executive Director – Lubricants Business, The Shell Company of Thailand Limited, said, “Shell is a leading global lubricant supplier and the Shell Advance product line is the result of our commitment to provide riders with the very best products that incorporate our most advanced patented technologies, developed through our continual technical partnership with Ducati, to enable them to Outride Anything.”
“We understand that the road can be an unpredictable place and motorcyclists need to be protected against every challenge that comes their way. Shell Advance aims to inspire motorcyclists through the sensational brand campaign ‘Outride Anything,’ by preparing them, and reinforcing their courage and persistence to overcome any challenges through Shell Advance Ultra with PurePlus Technology, which is designed to provide complete protection and zero power loss, keeping bikes running smoothly and responding perfectly. PurePlus technology in Shell Advance is developed by gas-to-liquids (GTL) technology, using natural gas rather than crude oil as the main component of motor oils. It provides a cleaner alternative that supports Shell’s more and cleaner energy ambition in the long term.”
“In addition to our quality products, we are thrilled to bring this world-class event for Thai bikers to experience with our Shell Advance D-Day,” she added.
The highlight of “Shell Advance D-Day” was the appearance of the Ducati Corse team racer, Andrea Dovizioso and Ducati Corse Sporting Director, Paolo Ciabatti, which demonstrates Shell and Ducati’s iconic partnership. The event also drew biker communities together to share their riding experiences and passion for the road, participate in motorsport-inspired activities, receive special promotion for Shell Advance products, and enjoy an exclusive mini concert by BNK48.
Since 1999, Shell has supported the Ducati Corse team to achieve more than 30 race victories at the MotoGP World Championship in other countries around the globe. This enduring technical partnership has enabled the continued development of Shell Advance motorcycle oil in the most demanding settings for the benefit of bikers around the world. In Thailand, customers can enjoy similar benefits provided to Ducati bikers with Shell Advance Ultra, which is available nationwide.
“From track to road, Shell Advance Ultra with PurePlus technology is now offering Thai customers one of the best lubricant products, which provide complete protection and zero power loss. By choosing Shell Advance high-quality products, Thai motorcyclists will also gain the courage to Outride Anything smoothly and safely, while also enjoying other benefits such as horsepower retention, enhanced fuel economy, superior wear protection, protection at high temperatures, and thorough cleaning of pistons – as proven by our world-class partnership with Ducati,” said Ms. Veethara.
External Relations Advisor
Country Manager – External Relations
The Shell Company of Thailand
T +66 (0) 2 262 7303
H+K Strategies Thailand
M +66 (0) 2-627-3501 #161