According to Mr. Panot Triroj, Marketing Manager - Retail Business, Shell V-Power Nitro+ was first launched to the premium fuel market in Thailand in 2012 and has since grown increasingly popular with Thai motorists who are passionate about performance, quality and innovation.
“It has been pleasing to see there is a growing demand for premium fuels from Thai motorists, particularly in Shell V-Power Nitro+ which is available in both diesel and gasohol 95, and has contributed to Shell’s growth of 5 percent in its market share of fuels. This signals that there are strong, growing demands in the premium fuel market and correlates with the growth of the premium car market, and shows positive signs of the recent economic trends in this sector,” he said.
Shell also attributes the success of its premium products and market growth to continuing to invest in popular marketing campaigns and exciting promotions that encourage new customers to experience Shell’s products and promotes brand loyalty to existing customers.
“We are confident that our new iPhone 6 promotion will be as successful and exciting as our recent Get a Chance to Win the Excitement with Shell V-Power Nitro+ campaign, which received the highest number of consumer responses we have had since the launch of our premium product range in Thailand. We received more than five million entries into the promotion, in which we gave away seven cars chosen by our customers to seven lucky winners, with a total prize pool valued more than 10 million baht,” Mr. Panot said.
“We believe what makes our marketing campaigns so successful isn’t just our exciting giveaways, but that customers believe in and are loyal to our products which live up to their expectations of a premium fuel in regards to performance, innovation and quality, which has resulted in significant increase of brand preference of Shell fuels amongst Thai consumers.”
Shell is the first and only brand in Thailand to offer a premium gasohol product, which has been developed by its global team of world class scientists, along with Ferrari as a technical partner, to protect and improve engine performance. Shell V-Power Nitro+ Diesel is also the first premium diesel to be launched in Thailand.
To enter Shell’s major iPhone6 promotion, any customers filling up with any Shell fuel will receive one coupon per 700 baht spend; while Shell V-Power Nitro+ users will receive two coupons. The campaign starts from March until May, 2015. The lucky iPhone6 winners will be chosen by lucky draw for 100 prizes per month, starting from April to June, 2015.
For further information on Shell’s premium fuel products, please visit https://www.shell.co.th/en/products-services/on-the-road/fuels.html
To find out more about the promotion, visit http://www.shell.co.th or any participating Shell stations in Thailand.