Shell Shuan Shim Revamps Its Website and Brings Its 65-Year Culinary Legacy to Shell Café

The enhanced digital platform makes it easier for consumers to discover more than 2,300 Shell Shuan Shim-certified restaurants across the country. At the same time, Shell is extending the Shell Shuan Shim experience to Shell Café through selected food and beverage offerings from Thai entrepreneurs and local communities, bringing authentic local tastes to consumers on the go.

Established in 1961 through a collaboration between The Shell Company of Thailand Limited and M.R. Thanadsri Svasti, Shell Shuan Shim was created to recommend outstanding restaurants throughout Thailand based on one simple principle: genuine quality and authentic taste, without accepting any compensation or benefits from participating restaurants.

Over the decades, Shell Shuan Shim has become one of Thailand’s most trusted culinary endorsements, evolving from a restaurant recommendation column into the iconic porcelain bowl emblem recognised by generations of Thai consumers. The role of chief food reviewer has since been carried forward by M.L. Parsan Svasti, helping Shell Shuan Shim remain an enduring part of Thailand’s culinary heritage.

Today, while staying true to its founding principle of recognising exceptional food, Shell Shuan Shim continues to evolve to meet the needs of modern consumers. The revamped website offers an enhanced digital experience that enables users not only to discover recommended restaurants more easily, but also to explore the stories, people and local traditions behind Thailand’s rich and diverse food culture.

Ms. Ornuthai Na Chiangmai, Country Chair of The Shell Company of Thailand Limited, said: “As Shell marks its 135th year of operations in Thailand, we are proud that Shell Shuan Shim continues to be a trusted symbol of culinary excellence that has been part of Thai consumers’ lives for more than 65 years. The launch of this new website reflects our commitment to preserving and evolving this valuable heritage into a more accessible digital experience that meets the needs of today’s consumers.

Beyond helping consumers discover quality restaurants across the country, we are also bringing Shell Shuan Shim-curated flavours to Shell Café through menu items and products from Thai entrepreneurs and local communities. This creates new business opportunities for small enterprises while introducing authentic local flavours to a broader audience. It also reflects Shell’s commitment to creating shared value for consumers, business partners, communities, and Thai society in line with Shell’s ‘Powering Progress strategy’.”

The redesigned website features improved search and navigation tools that enable consumers to explore recommended Shell Shuan Shim-certified restaurants across Thailand and plan memorable food journeys with greater ease. Users can also stay connected with the latest recommendations, local food stories and culinary insights through Shell Shuan Shim’s social media channels, including TikTok, Facebook, YouTube, and Instagram.

M.L. Pasan Svasti said, “For more than 65 years, Shell Shuan Shim has remained committed to recognising restaurants based on the quality and authenticity of their food. Many of these establishments offer more than exceptional cuisine; they also reflect the stories, lifestyles and local wisdom of the communities they represent. This new website will make it easier for consumers to discover Shell Shuan Shim-certified restaurants while encouraging them to explore hidden culinary gems and regional dishes that may not yet be widely known. Helping people appreciate the value of local cuisine not only creates opportunities for entrepreneurs but also contributes to preserving and passing on Thailand’s rich culinary heritage for future generations."

From Local Eateries to Exceptional Tastes at Shell Café

Shell is also extending the Shell Shuan Shim experience to Shell Café through seven Shell Shuan Shim-certified menu items and products, including signature grilled pork and grilled chicken skewers, omelettes and traditional sticky rice parcels from Sethachon, as well as sun-dried bananas and banana rolls from Mae Som, a long-established Thai OTOP producer. These offerings provide customers with convenient access to quality food and beverage choices while travelling and create opportunities for local entrepreneurs and community enterprises to reach a wider audience.

Consumers can discover more than 2,300 exceptional restaurants certified by Shell Shuan Shim, explore culinary stories from across Thailand, and learn more about Shell Shuan Shim-certified offerings at Shell Café by visiting www.ShellShuanShim.com

 or www.เชลล์ชวนชิม.com

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Notes to Editors

Shell Shuan Shim-Certified Food and Beverage Offering at Shell Café

Shell is extending the Shell Shuan Shim culinary experience into Shell Café through seven specially certified menu items and products.

1. Freshly Squeezed Orange Juice Americano: 100% Arabica coffee blended with 100% freshly squeezed orange juice.
2. Chrysanthemum Frappe with Brown-Sugar Konjac Pearls: Traditional chrysanthemum tea blended into a refreshing frappe and served with brown-sugar konjac pearls.
3. Traditional Chrysanthemum Tea: A well-balanced beverage crafted from a traditional recipe.
4. Shell Shuan Shim Grilled Pork and Grilled Chicken Skewers: Tender marinated pork served with warm sticky rice, alongside the signature Shell Shuan Shim grilled chicken skewers.
5. Omelettes by Sethachon: Available in three flavours, namely cheese, creamy mushroom, and spinach. The spinach omelette is Halal-certified.
6. Sethachon’s Khao Tom Mud (Traditional Sticky Rice Parcels): Available with two fillings: banana and Ban Mo Taro, the latter of which is renowned for its signature aroma and smooth texture. These products are Halal-certified.
7. Mae Som Sun-Dried Bananas and Banana Rolls: OTOP products from a Thai community enterprise with more than 30 years of heritage. Made from specially selected Mali Ong-variety Namwa bananas and naturally dried using solar energy to preserve their natural sweetness and nutritional value.

For media enquiries, please contact:

Sudarat Peetakanont

Deputy Executive Director Government and Corporate Relations

The Shell Company of Thailand Limited

P: +66 2 262 7839

Email: sudarat.peetakanont@shell.com

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