Shell introduces four real users as Shell V-Power presenters for the first time in Thailand, reinforcing its No. 1 position in premium-grade fuel sales* and a favourite among Thais nationwide

Mr. Omar Sheikh, Executive Director of Mobility Business, The Shell Company of Thailand Limited, said, “The ‘Only at Shell, Only for You’ concept reflects the commitment of the mobility business to providing customers with a special experience exclusively at Shell service stations. The pilot campaign, ‘Finding the Real User Presenter’, marks the first time that Shell Thailand has utilized AI ahead of other Shell countries worldwide to create a marketing campaign.
This innovative approach allows consumers to have fun creating personalized posters that reflect their individuality and share them on social media in a distinctive way. Furthermore, the campaign provides a platform for Shell to engage with customer feedback on Shell V-Power, which is frequently described with words like ‘Good! Powerful! Confident! Clean!’. These responses align with the image Shell seeks to project to potential consumers, encouraging those who haven’t yet tried the product to experience its benefits through the authentic voices of real users.”

The “Finding the Real User Presenter” campaign invited consumers to participate by uploading their photos and selecting one of four categories that best represented their identity: 1. Power: Energetic individuals ready to push their limits and achieve their goals; 2. Live Life to the Fullest: Those who value freedom and embrace living life their way; 3. True Love, SHELL GO+: Loyal Shell fans who genuinely love the brand; and 4. Sustainability: Advocates ready to embrace change for a sustainable future. Participants could also select a message expressing their feelings under the theme “What is the meaning of driving that only Shell V-Power can provide?” and answer questions about their experiences with Shell V-Power. AI then processed this information to generate personalized posters, which participants could share on social media using the hashtag #WeLoveShellVPower for a chance to be selected as Shell V-Power presenters.

The campaign achieved remarkable success, reaching over 18.7 million people, generating 1.3 million clicks, and creating more than 12,000 AI-powered posters. Ultimately, four real users were selected as Shell V-Power presenters, each sharing their unique and inspiring stories through four distinct video advertisements:

Mr. Supad Aksorn, a 44-year-old durian chip vendor from Rayong, praised Shell V-Power as “the best in my heart” for providing uninterrupted power during long cross-province travels. Mr. Chischeep Burirak, a 27-year-old banker from Bangkok, has relied on Shell V-Power for years to maintain the power of his 15-year-old car engine, describing it as like new and saying he would “never change his mind”. Miss Naparatkodjakon Jadkanokbudsaratada, a 51-year-old insurance agent from Surat Thani who loves nature and values her health, chooses Shell V-Power for its “powerful, clean, and long-lasting performance”, enabling her to travel anywhere with confidence. Mrs. Sunaree Janruechai, a 37-year-old retail business owner from Sakon Nakhon, relies on Shell V-Power for its “full power, full strength”, meeting the demands of her work life and providing worry-free travel.

Shell V-Power, Thailand’s best-selling premium-grade fuel, developed in collaboration with Scuderia Ferrari, delivers world-class technology to all customers. With a commitment to being a Trusted Partner, Shell stands by drivers on every journey under its Powering Progress strategy. Combining high-performance power with sustainability, Shell V-power offers a stable, safe, and superior driving experience for every trip.

Disclaimer*

According to the sales report of regular diesel (special type), regular diesel (special type) Euro 5, and gasohol E10 Octane 95 (special type) from the Department of Energy Business (https://www.doeb.go.th/th/statistic/stat412) between January 1, 2024 - March 31, 2024.

Disclaimer*

Contains substances that clean critical engine parts (fuel injectors and intake valves) up to 100%. The proof of cleanliness and engine performance restoration is based on industry standards and Shell's proprietary testing. The results of use and benefits may vary. For more information, visit www.shell.co.th.

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Shell’s Net Carbon Intensity

Also, in this announcement we may refer to Shell’s “net carbon intensity”, which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell only controls its own emissions. The use of the term Shell’s “net carbon intensity” is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.

Shell’s Net-Zero Emissions Target

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Forward-Looking Non-GAAP measures

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