Shell introduces Shell Advance Ultra with PurePlus Technology for the first time in Thailand
May 20, 2015
Revolutionizing the premium motorcycle oil market with cutting-edge technology.
The Shell Company of Thailand Limited today revealed the latest premium motorcycle oil in Thailand - Shell Advance Ultra with PurePlus Technology, the first motorcycle oil to feature the cutting-edge GTL (Gas-to-Liquids) technology for motorcycles with a revolutionary process that converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil.
The latest Shell Advance Ultra with PurePlus Technology boasts three superior features: allowing your engine to stay powerful by keeping it lubricated with no power loss over time; increasing fuel economy by 5 kilometers per one litre of fuel; and higher durability, lasting twice as long as typical oil drain interval.
“Thailand is a significant market for motorcycle oils as people use motorcycles as their preferred mode of day-to-day transportation and the number of the premium motorcycles in the country is also growing. As a result, the Thai market is approaching its turning point as people are becoming more aware of the quality of the motorcycle oil they choose, and there are higher demands for ranges of fully synthetic motorcycle oils. These are the key reasons we choose Thailand to be among the first countries in South East Asia to launch this revolutionary product,” said Mr. Troy Chapman, Executive Director - Lubricants.
Shell continues to maintain its technology leadership position with an annual investment of THB30 billion in research and development, aiming to deliver the best quality motorcycle oils for the best riding experience.
“We are also delighted that Ducati, one of the world’s top motorcycles manufacturers, chooses Shell Advance Ultra as its recommended motorcycle oil product. This also proves Shell’s expertise in formulating motorcycle oils to deliver the ride experience from track to the road. We believe that with the powerful ride, fuel efficiency and the longer lasting lifecycle, we can deliver what Thai motorists expect from our world-class products, which we have already been delivering for over 40 years” Mr. Chapman concluded.
The new Shell Advance Ultra with PurePlus Technology is available in 1-litre packs for 360 Baht at more than 500 Shell retail stations nationwide and through partnership with DKSH (Thailand) Limited at more than 700 Shell Advance branded independent workshops and more than16,000 auto-part retailers nationwide.
Enquiries:
Bongkod Paebunyong (Thai)
General Manager – Communications & Corporate Affairs
The Shell Company of Thailand LTD
T: +66 (0) 2-262-6389
E: bongkod.paebunyong@shell.com
Sarayut Intarakosit
H+K Strategies Thailand
T: +66 (0) 2-627-3501 # 107