Shell and Hyundai Forge Deeper Global Technology Alliance, Unveil Shell Helix Hyundai Co-Branded Engine Oil Now Available at Hyundai Service Centers Nationwide
Oct 18, 2023
The Shell Company of Thailand Limited and Hyundai Mobility (Thailand) Co., Ltd. announce their extended technology partnership by co-creating specialized lubricant designed for Hyundai vehicles. The Centralized Model strategy is adopted to centralize product distribution to Hyundai car service centers nationwide.
Shell is ready to deliver Shell Helix Hyundai engine oil which draws upon the knowledge and technological expertise gained from the international racetrack to drivers on the street.
Shell Helix Hyundai engine oil has been meticulously formulated to enhance and maintain peak performance for Hyundai engines.
The partnership between Hyundai and Shell marks a pivotal milestone, elevating our commitment to delivering exceptional business and service experiences for our valued customers.
The Shell Company of Thailand Limited, the number one global lubricant supplier, unveiled a significant development in its technology partnership with Hyundai Mobility (Thailand) Co., Ltd. that has led to a collaboration to create a specialized lubricant designed exclusively for Hyundai vehicles. This high-quality lubricant is readily accessible at Hyundai service centers across the country as part of the company’s Centralized Model strategy. The primary objective is to safeguard the engine, maintain its cleanliness, and enhance overall performance for Hyundai vehicle owners. This approach not only strengthens the ongoing global collaboration between Shell and Hyundai, but also aligns with the shift towards sustainable, net-zero carbon emissions practices in the business-to-consumer energy sector.
Mr. Jae Gyou Chung, Chief Executive Officer of Hyundai Mobility (Thailand) Co., Ltd., said, “The partnership between Hyundai and Shell marks a pivotal milestone, elevating our commitment to delivering exceptional business and service experiences for our valued customers. Our adoption of the Centralized Model entails the centralized distribution of products to Hyundai car service centers nationwide, ensuring the consistent delivery of high-quality engine oil for Hyundai car owners. The specialized Shell engine oil designed specifically for Hyundai vehicles not only instills confidence in our customers by prolonging their car’s lifespan and reducing maintenance expenses, but also enables optimal engine performance. This initiative sets a new industry standard, reinforcing the Hyundai brand’s credibility and setting it apart from competitors in the market."
Mr. Kamolpat Baholyodhin, Executive Director - Lubricants Business, The Shell Company of Thailand Limited, said, “Shell and Hyundai have cultivated an enduring global partnership, with Shell serving as the trusted exclusive supplier of engine oil for Hyundai Motor Co., Ltd.’s global aftermarket network since our collaboration started in 2005. In 2014, we embarked on a successful journey to develop top-tier lubricants in support of Hyundai Motorsport, culminating in their victory in the World Rally Championship Manufacturer’s Championship category in both 2019 and 2020. Drawing upon the invaluable knowledge and technological expertise gained from the racetrack, we’ve jointly formulated an engine oil tailored for Hyundai engines, known as Shell Helix Hyundai Co-Brand, designed to maximize the performance of Hyundai vehicles on the road. This partnership extends to our latest endeavor in Thailand, as part of their Centralized Model strategy, which aims at assisting Hyundai car dealers across the country to offer world-class quality engine oil services. Our goal is to instill confidence in all Hyundai car owners.”
Hyundai car owners can experience the performance of Shell Helix Hyundai Co-Branded Engine Oil at Hyundai service centers nationwide.
Shell Helix Hyundai engine oil has both fully synthetic and semi-synthetic options suitable for diesel and gasoline engines. All five formulas are available in 70 markets worldwide.
Shell Helix Hyundai engine oil, a collaborative effort between two renowned organizations, has been meticulously formulated to enhance and maintain peak performance for Hyundai engines. This remarkable product line encompasses both fully synthetic and semi-synthetic motor oils, catering to both diesel and gasoline engines. With a presence in over 70 countries worldwide, Shell Lubricants business offers our customers a total of five distinct formulations. Among this range is Shell Helix Ultra AH 0W30, a fully synthetic engine oil, exclusively designed for gasoline engines. This formulation features advanced cleaning technology that shields the engine from wear and corrosion while preserving the optimal performance of the engine oil. It also exhibits minimal evaporation, ensuring that engine performance remains consistent even under low-temperature conditions. What sets this engine oil apart is its exceptional eco-friendly attributes, characterized by low carbon emissions. By using Shell Helix Ultra AH 0W30, Hyundai vehicle owners not only maximize their car’s potential, but also contribute to a more sustainable environment.
In addition, Shell Helix Ultra DAH 5W40 engine oil, a fully synthetic engine oil tailored for diesel engines with equally exceptional properties, is designed to enhance engine performance significantly. It excels in maintaining engine cleanliness and durability, mitigating wear and tear on vital engine components, and resisting engine oil degradation, ensuring the engine operates seamlessly. It is also engineered to reduce fuel consumption and extend the engine’s lifespan. Hyundai car owners seeking to provide the maximum care for their vehicle’s engine by using premium Shell engine oil can now access professional engine oil change services at Hyundai service centers nationwide.
"With Shell’s long-standing reputation for world-class engine oil quality, trusted by consumers globally, we remain steadfast in our commitment to advancing our engine oil products. Our goal is to deliver energy solutions that offer the utmost in quality, efficiency, and sustainability, enhancing the overall quality of life for our consumers while aligning with the goal of ‘Powering Lives’ as part of our ‘Powering Progress’ strategy. Shell is ready to collaborate with all sectors, serving as a trusted partner in delivering clean and sustainable energy that contributes to Thailand’s transition towards a low-carbon society. We are determined to work closely with our business partners and pass on these benefits to our consumers,” said Mr. Kamolpat.
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