The Shell Company of Thailand Limited through its Mobility Business a leading provider of high-quality fuel service stations, is expanding its Shell Café branches to 100 service stations across the country. This move underscores the company’s commitment to serving travellers as a premier stopover destination, offering top-notch food and beverages within the comfort of a Shell service station—the perfect blend of café and convenience store. At Shell Café, the goal is to provide a truly relaxing experience for customers to indulge in the finest premium-grade coffee and beverages crafted by professional baristas, while exploring tasty bakery offerings and delightful dishes courtesy of Shell Chuan Chim. With an extensive range of products to choose from, Shell Café caters to the requirements of drivers who frequent Shell service stations, seeking a convenient pitstop during their travels to refuel their vehicle while recharging themselves.

Mr. Omar Sheikh

"The inaugural Shell Café in Thailand made its debut in 2022, located at the beginning of Soi Nuanchan at Praditmanutham Road in Bangkok. Today, Shell Café boasts an impressive network of 100 branches, forming an integral part of the global Shell Café brand with over 1,800 branches across 20 countries worldwide. We are dedicated to ensuring that every visit to Shell service stations go beyond just obtaining high-quality fuel, it is also a chance to enjoy fresh 100% organic Arabica coffee beans, roasted to perfection in our unique style. With tasting notes reminiscent of chocolate and pollen, these beans are sourced from local farmers in northern Thailand. It comes as no surprise that our Cold Americano has become a customer favourite,” said Mr. Omar Sheikh, Executive Director of Mobility Business at The Shell Company of Thailand Limited.

"Shell Café also offers a delightful selection of ready-to-eat dishes, each guaranteed by Shell Chuan Chim to satisfy your taste buds. From Joke Sam Yan (porridge) to beef soup from Wat Dong Mun Lek, braised pork leg rice, and our very own grilled pork prepared using the cherished Shell Chuan Chim recipe, we are here to delight our customers throughout their journey. The bottom line is we take immense pride in elevating the stature of Thai street food restaurants, making them readily accessible to our valued customers.” he added.

The new Shell Café represents a significant rebranding and an enhancement in its overall appearance compared to the original Deli Café – and now includes a dedicated customer reception area to enhance convenience. Shell Café has adopted three distinct formats: 1. Shell Café Clip-in: This innovative format is designed to seamlessly integrate Shell Café with the Shell Select convenience store, allowing customers to conveniently purchase travel essentials while enjoying 100% Arabica coffee and a variety of delectable beverages. The menu also features an array of fresh bakery items, including croissants, puffs, pies, donuts, sandwiches, and diverse food offerings; 2. Stand-alone Shell Café: This format prioritizes the provision of drinks and bakery products within a welcoming shop atmosphere. Comfortable and spacious, it serves as the perfect spot for travellers to recharge during their journey; and 3. Kiosk-style Shell Café: Catering to Shell gas stations with limited room, this kiosk-type format ensures that customers can still enjoy the Shell Café experience despite space constraints.

"Shell Café plays a crucial role in enhancing the Shell service station experience. With a commitment to delivering a seamless customer journey at Shell, whether it involves refuelling, getting an oil change at the Shell Helix Oil Change+ service centre, utilizing Shell Recharge's high-efficiency electric vehicle charging service, or enjoying the various amenities available within the station, including restaurants, convenience stores, pet shops, clinics, and car wash services, Shell Café represents a significant destination for Thais on their journey. And this aligns perfectly with the Mobility Business Group's mission of making life’s journey better," stated Mr. Omar.

To mark the grand opening of 100 Shell Cafe branches across the country, Shell is introducing a special offer on our cold espresso coffee, featuring a brand-new, indulgent formula offering a rich and sweet taste experience, starting at just 55 Baht. We are also extending a special 20-Baht discount to customers who avail themselves of our electric vehicle (EV) charging service at Shell Recharge charging points within Shell service stations. These promotions are available from now until January 15, 2024. Finally, loyal Shell Café customers can enjoy an additional perk through the Shell GO+ loyalty program: one free drink for every 12 purchased!

"Shell Cafe serves as the perfect rest stop on your journey, catering to all your needs. It's a place where you can recharge not only your vehicles but also yourself, ensuring a comfortable and safe onward journey to your destination. We are committed to continuously expanding the Shell Café network, improving the overall travel experience for our customers by delivering Shell's premium products and services. Our aim is to bring happiness and improve the quality of life of our customers, aligning with the objectives of our Powering Progress strategy," concluded Mr. Omar.

Cautionary note

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this announcement, “Shell”, “Shell Group” and “Group” are sometimes used for convenience where references are made to Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to entities over which Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. “Joint ventures” and “joint operations” are collectively referred to as “joint arrangements”. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

Forward-Looking Statements

This announcement contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, “milestones”, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments.

All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2022 (available at and These risk factors also expressly qualify all forward-looking statements contained in this announcement and should be considered by the reader. Each forward-looking statement speaks only as of the date of this announcement, [14 Nov 2023]. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

Shell’s net carbon intensity

Also, in this announcement we may refer to Shell’s “Net Carbon Intensity”, which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell only controls its own emissions. The use of the term Shell’s “Net Carbon Intensity” is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.

Shell’s net-Zero Emissions Target

Shell’s operating plan, outlook and budgets are forecasted for a ten-year period and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next ten years. Accordingly, they reflect our Scope 1, Scope 2 and Net Carbon Intensity (NCI) targets over the next ten years. However, Shell’s operating plans cannot reflect our 2050 net-zero emissions target and 2035 NCI target, as these targets are currently outside our planning period. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.

Forward Looking Non-GAAP measures

This announcement may contain certain forward-looking non-GAAP measures such as [cash capital expenditure] and [divestments]. We are unable to provide a reconciliation of these forward-looking Non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those Non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.

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We may have used certain terms, such as resources, in this announcement that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website