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Mr. Panun Prachuabmoh, Country Chairman of The Shell Company of Thailand Limited, said, “Shell's ‘Powering Progress’ strategy fosters collaboration across sectors in our commitment to deliver cleaner energy via world-class technology and innovation in support of energy transition and the governmental sustainability policies. I am delighted that we are delivering this world-class mobility station experience to customers in Thailand. The Site of The Future is part of Shell’s mission to support the country's sustainable energy development and achieve net-zero emissions for the benefit of society and the environment."

Mr. Ruengsak Sritanawiboonchai, Executive Director – Mobility Business of The Shell Company of Thailand Limited, added, “I am proud Shell Thailand was selected as one of the first countries in the Royal Dutch Shell Group to launch the Site of the Future model which showcases a major transformation in our station design globally. This model exhibits our commitment to deliver a top-of-class customer experience through a future forward vision of mobility stations. Through strategic partnerships, with integrated digitalized services, and incorporating sustainability innovations, Shell’s Site of the Future aims to meet Thai consumers’ needs and contribute to driving our country forward with cleaner energy solutions and new innovations.”

Shell’s Site of the Future brings together strategic partnerships to create the ultimate mobility station, from left to right: Mr. Panun Prachuabmoh (Country Chairman of The Shell Company of Thailand Limited), Mr. Ruengsak Sritanawiboonchai (Executive Director – Mobility Business of The Shell Company of Thailand Limited), Mr. Alexander Baraka (President, BMW Group Thailand), Mr. Chutinan Sirivasuvat (B2B Business Director, Siam Cement Group), Mr. Prapat Siangjan (Chief Operating Officer, Minor Food Group)

Green Innovations and gearing towards net-zero emissions

The Site of the Future is designed with a multitude of clean energy innovations, housing both biofuel and renewable energy amongst other technologies. A solar roof, LED lighting and all electrical appliances with Energy Saving Label No.5 by the Electricity Generating Authority of Thailand reduce energy consumption. With a higher demand for electric vehicle (EV) chargers at service stations, the Site of the Future introduced Thailand’s first-ever ‘Shell Recharge’ in partnership with BMW ChargeNow, an onsite EV charging station, which offers both direct current (DC) Quick Charge and alternating current (AC) Normal charging points.

Mr. Alexander Baraka, President, BMW Group Thailand (BMW), stated, “Shell’s Site of the Future aligns with BMW’s goal to attribute nearly half of our total sales to fully electric vehicles by the end of the decade. The partnership between BMW ChargeNow and Shell initiates a collaboration to offer BMW ChargeNow’s first and well-received DC Quick Charge charging point in the country for greater clean energy solutions.”

The station also features an award-winning restroom developed in partnership with Siam Cement Group (SCG). Furthermore, environmentally sustainable features such as the wastewater treatment system, Aquonic 600, enhances the efficiency of water usage and is complemented with the Zyclonic system by SCG which treats the waste to decrease odour and germs.

Mr. Chutinan Sirivasuvat, B2B Business Director, Siam Cement Group (SCG), stated, “Partnering with Shell’s Site of the Future strongly illustrates SCG’s mission to create a positive impact on the environment and the community by equipping waste management innovation to efficiently reuse wastewater.”

Site of the Future brings an omnichannel experience through digitalization

To ensure customer confidence, the site offers convenient, time-saving and safe digitalized services. Whether it is a wireless payment option or loyalty points collection through the Shell GO+ application with phone numbers or digital cards, Shell’s contactless digital services ensure health and safety for both customers and site staff given the COVID-19 pandemic.

Digital signage is another highlight of Shell’s Site of the Future, starting from the entrance refuelling point to inside the stores. The station also offers advanced reservations through the LINE application for Shell HELIX OIL CHANGE+ and Shell Car Wash to enhance the Online-to-Offline (O2O) experience for customers.

Strategic partnerships and 70% dedicated space for retail to meet modern lifestyle needs

Seventy percent of Site of the Future is dedicated for non-fuel retailing. The Site of the Future presents “Shell Shuan Shim Food Oasis” where customers can enjoy meals especially certified by Shell Shuan Shim. Shell has also partnered with Minor Food Group and other strategic business partners to deliver myriad offers along with Shell branded shops such as Shell SELECT convenience store, delicafe´, Shell HELIX OILCHANGE+ as well as “Shell Car Wash”, Shell’s first-ever car care service which provides car wash, polish, paint and glass coating services.

Mr. Prapat Siangjan, Chief Operating Officer, Minor Food Group, stated, “Our vision and core belief are to prioritize customer satisfaction, and this is a factor that has been reflected throughout our longstanding partnership with Shell. We are confident in Shell’s calibre and are honoured to be a part of the first world-class future service station model, the Site of the Future. This partnership will not only allow Thais to recharge and refuel their cars, and but also their bodies.”

For a virtual video tour of the Site of the Future, visit the Shell YouTube channel at or Scan QR Code to visit the location of Shell’s Site of the Future.

For more Information, please contact:

Sudarat Peetakanont
Corporate Relations Advisor
Tel: + 662 262 7839

Trisha Suvapataya
Edelman (Thailand)
Tel: +668 1843 5531

Waychiya Khanchua
Edelman (Thailand)
Tel: +666 5058 7424

Cautionary note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this announcement “Shell”, “Shell Group” and “Group” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Royal Dutch Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. “Subsidiaries”, “Shell subsidiaries” and “Shell companies” as used in this announcement refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

This announcement contains the following forward-looking Non-GAAP measure: Adjusted Earnings. We are unable to provide a reconciliation of these forward-looking Non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile the above Non-GAAP measure to the most comparable GAAP financial measure is dependent on future events some which are outside the control of the company, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Royal Dutch Shell plc’s consolidated financial statements.

Shell’s operating plan, outlook and budgets are forecasted for a ten-year period and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next ten years. Accordingly, Shell’s operating plans, outlooks, budgets and pricing assumptions do not reflect our net-zero emissions target. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans, outlooks, budgets and pricing assumptions to reflect this movement. 

This announcement contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “goals”, “intend”, “may”, “objectives”, “outlook”, “plan”, “probably”, “project”, “risks”, “schedule”, “seek”, “should”, “target”, “will” and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s Form 20-F for the year ended December 31, 2020 (available at and These risk factors also expressly qualify all forward-looking statements contained in this announcement and should be considered by the reader. Each forward-looking statement speaks only as of the date of this announcement, October 14, 2021. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this announcement.

LEI number of Royal Dutch Shell plc: 21380068P1DRHMJ8KU70