Shell underpins its leadership position in safety through the integration with digital application in order to create safe society

Mr. Panun Prachuabmoh, Country Chairman of the Shell Company of Thailand Limited, said: “Shell has a strong safety culture – it is the hearts and minds of how we work and live our lives. With this high regard for safety, we would like to support and pass on this culture to society. We are working closely with the Child Safety Promotion Foundation and National Institute for Child and Family Development at Mahidol University in order to push digital learning tools and road safety education for young people under the concept of ‘8 Skills for Road Safety’. We are also hosting activities at schools and academic institutions, expanding our reach to more youths through online platforms, and holding educational sessions at Safety Hunter, the National Institute for Child and Family Development, Mahidol University. Shell aims to train 5,000 students this year – starting from areas around Mahidol University, Bang Krachao, schools under ‘Shell Fuel the Happiness’, and schools in other areas that Shell continues to support. We hope that the knowledge from this training will raise awareness and cultivate road safety amongst youths in order to enhance safety in the society – especially during the Songkran Festival, which is a peak time for travel.”

Associate Professor Adisak Plitponkarnpim, President of Child Safety Promotion Foundation, Director of National Institute for Child and Family Development, Mahidol University, and head of project partnership, said: “Generating awareness of road safety and providing proper information will help young people prevent accidents and mitigate their impact. The partnership between CSIP and Shell has resulted in the ‘Road Safety Challenge’ and ‘8 Skills for Road Safety’ training programmes, which contain a pre-test and post-test to evaluate the knowledge or level of understanding for effective training. In addition to online courses (digital platform), the programme also includes lessons and exercise sessions physically at schools and education institutes on topics such as motorcycle safety, wearing crash helmets, seat belt safety, how to cross the road safely, and more. Ultimately, the programme is organized at ‘Safety Hunter’, a centre of safety learning for children where they can learn through games and simulation scenarios. These scenarios are designed to be more attractive to them, creating an incentive to better remember and apply these lessons to their daily lives.

According to the Thailand Development Research Institute, road accidents are the cause of more deaths than severe diseases. Last year, the Division of Injury Prevention, Department of Disease Control, Ministry of Public Health also urgently elevated the issue of road accident fatalities among children and youths between the ages of 10 and 19 as this age group is affected the most. In recognition of the issue’s severity, Shell is helping to prevent and solve the problem sustainably by continually partnering with strategic networks in the public, private, and social sectors to disseminate knowledge on road safety, commuting, and transport, cultivate a culture of safety and create a truly safe society in Thailand. This initiative is aligned with the Thailand Road Safety Master Plan 2018-2021 to promote safety at the primary prevention level. This is also in line with Shell’s Goal Zero ambition, which aims to achieve zero harm and zero leaks across all our operations, focusing on three areas of safety hazards: personal, process, and transport safety. Shell extends this ambition to communities and society through ‘Shell School Road Safety’, whose pilot training programme debuted at Sacred Heart Convent School previously and the ‘We Power Road Safety Digital Creator’ programme in 2019.

For Media Enquiries:

Sudarat Peetakanont
External Relations Advisor

Thitipa Laxanaphisuth
Country Manager – External Relations
The Shell Company of Thailand Limited

Suppalak Meunjorn 
H+K Strategies Thailand
M: +66 (0) 2-627-3501 #218
E: SMuenjorn@hkstrategies.com

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