Shell Thailand adapts to Covid-19 recovery phase with refreshed strategy

Panun Prachuabmoh, Country Chairman, the Shell Company of Thailand Limited, said: “The impact from Covid-19 has drastically changed our lives. We have witnessed changes in many aspects both at the global and national level; from the increased concerns over health, the trend of working from home, to changes in modes of commuting. Cars remain the top choice for all journeys. Another aspect is the emerging need for a contactless society and more digitalisation. The future economy will be completely different. Our challenge is to adapt to the changing environment and continue meeting the energy needs of our customers. We are putting great effort into continuing our purpose as ‘Trusted Partner for Better Life’ with the concept of #EnergyAmbition for ‘Better Energy, Better Quality of Life’.

The concept of #EnergyAmbition involves our approach to the economy after Covid-19, with comprising five key aspects:

• A = Advanced Energy covers product innovation and technology such as V-Power, Gas-to-Liquid technology, Bitumen FreshAir and offering energy solutions to meet business customer and consumer demand.
• B = Brand Trust will focus on collaboration with all stakeholders including government, business partners, and society to understand and adapt to society’s energy needs. Shell has long been a trusted business partner for government and commercial partners in Thailand such as the Map Ta Phut Industrial Port, and Mobility: Fueling city with the Future. Shell also develops programs to support the well-being of Thai society such as Access to Energy, Fuel the Happiness, and Imagine the Future.
• C= Carbon Footprint means taking action to reduce the carbon footprint throughout the entire business value chain and continuously exploring opportunities to provide more and cleaner energy. This also includes implementing changes in our worksites to be more energy efficient.
• D = Digitalisation will mean adopting digital technology to promote contactless transactions and introducing e-commerce solutions in our business supply chain. Digitalisation will not only elevate customer care but also improve cost management for both customers and the company. This includes Pay at Pump, contactless payments at all Shell Stations and DeliCafe, Home Delivery, and Online-to-Offline services to order and make appointments for oil-changing services at Shell stations via Lazada.
• E = Empowering People to rise from the impacts of Covid-19 and adapt to the new normal lifestyle. This includes providing programs for skills development, talent management, staff volunteerism. We train our service champions both at stations and business partner stores nationwide. We aim to promote a healthy workplace where the well-being for staff is top priority.

“Shell aspires to drive positive change and improve the Thai people’s quality of life amid changing circumstances, in line with our purpose of being a Trusted Partner for Better Life,” Panun concluded.

For Media Enquiries:

Thitipa Laxanaphisuth
Country Manager – External Relations
The Shell Company of Thailand Ltd

Piyalak Chuenchompoonut
H+K Strategies Thailand
Tel: +662 627 3501 ext 217
Email: Pchuenchompoonut@hkstrategies.com

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