Mr. Asada Harinsuit, Chairman, The Shell Company of Thailand Limited, said, “As one of Thailand’s leaders in oil and energy, Shell has been a trusted part of Thai society for more than 128 years. Aside from providing more and cleaner energy, we are also committed to operating our business with safety and with sustainability in mind by developing and creating better lives for people, who are integral to ensuring society thrives as the 4th Industrial Revolution gets underway, We truly believe that by working with communities as a “Trusted Partner”, we will be able to provide better opportunities for people and improve the quality of life in the community through a cleaner environment. Above all, Shell will measure our success by the happiness of the communities we work in or connect with as a partner who can always be trusted.”

Shell Thailand grows its business hand in hand with social development under the “Trusted Partner” model, which is built on ‘3-Cs’:

  1. Collaborative Society – True to its main business, Shell delivers efficient energy that serves the needs of businesses as well as consumers. At the same time, it also encourages better quality of life and safety both for people and the environment to ensure all development is sustainable. Shell works with communities to promote a safety culture at both the individual level and community level. Some of the most trusted and well-received programs include support to the community of Klong Toei Nai near Shell’s terminal at Chong Nonsi. Shell has installed a fire safety system and water pipes in the community and regularly conducts fire drills for its residents. The company also provides education in and promotes road safety, most recently introducing digital learning courses to children, youth, parents and teachers in the Bangkok area.

  2. Connecting Nature – Shell operates its business with the environment in mind and places emphasis on the energy transition for today as well as tomorrow. As Shell delivers products from fuel to lubricants, bitumen and more, Shell also offers alternatives that provide efficiency while reducing CO2 emissions and others greenhouse gases. To ensure that the connection with nature is successful at every stage, Shell partners with organizations across different sectors such as the Chaipattana Foundation, the Department of Forestry, Bangkok and the Thailand Greenhouse Gas Management Organization, to manage natural resources, reduce the use of single-use plastics and improve waste management. This is achieved through activities that range from resizing packaging to fit the product and thus reduce the use of plastic, enabling service stations to serve as centers for hazardous waste collection and management, and planting trees in Bang Kachao community.

  3. Collective Prosperity – Shell Thailand is willing to partner with the government to create an efficient roadmap and policy for energy transition to prepare for Thailand 4.0 across several dimensions. It actively promotes an economic mechanism to reduce CO2 emissions and carbon pricing to encourage the industry, energy and consumer sectors to be more efficient with energy while also considering the impact on the economy and the well-being of the community. Other programs include the “Roundtable on Sustainable Palm Oil”, which supports sustainable biofuel and reduces the social gap by promoting people’s potential at an individual level, “Shell Shuan Shim,” a business opportunity for small, independent restaurants, and “Fuel the Happiness” a project which helps youth and the disabled or physically impaired develop the skills they need. Shell also hosts the “Shell Eco Marathon”, a contest to design prototype cars and “Imagine the Future,” a design contest where Thai youth compete to design a sustainable future, both of which educate young people on energy and benefits to economy.

“Shell Thailand’s vision for ‘More and Cleaner Energy’ is in line with the government policy for energy 4.0, which aims to drive the country to sustainable development. Energy serves as a golden thread that ties economic development and the progress of society to the abundance of nature. Shell Thailand understands the essential role of energy in creating a better quality of life. To achieve our vision for sustainable development, we will continue to be the Trusted Partner who is always committed to ‘Make Life’s Journeys Better’ for Thai society,” Asada concluded.

About Shell Fuel the Happiness

Shell Fuel the Happiness is a collaboration with the Mechai Viravaidya Foundation to empower schools for the disadvantaged and those who are disabled or physically impaired and help them become lifelong learning centers for students as well as the communities. During the early days of the initiative, Shell customers, partners and staff collaborated and raised funds to transform 12 schools into social enterprises. Students are helped to create their own small businesses from vegetable farming to handicrafts by using digital technology and through the provision of income-generation opportunities which allow them to become independently employed within 2-3 years.

Today, the initiative has expanded to 86 more schools which have been inspired by the pioneering facilities and successfully replicated the results. It has touched the lives of more than 32,000 elementary and primary school students. The project also promotes “Smart farming”, which enables students with physical disabilities to manage their cultivations. It is now evolving into a community project where the schools are funded to involve nearby communities so they come and learn from students. This will spread the impact as well as continue to empower students with disabilities to contribute to society.

Shell’s service stations also play an important role in people development. The stations serve as centers where students in the program can sell their produce or serve internships.

About Shell Shuan Shim

Shell Thailand is committed to promoting individual restaurant owners to grow stronger businesses. Building on the brand that guarantees great taste, Shell awards the “Shell Shuan Shim” certification to the best restaurants nationwide. Digital platforms are also used to promote the program through its dedicated website, official Facebook page (@shellshuanshimofficial) and YouTube channel (Shellshuanshim channel) to reach a new and larger group of consumers. Shell also has plans to bring Shell Shuan Shim restaurants to its service stations as well as sell products from the restaurants at Select and Deli Cafe. This will transform Shell’s service stations into destinations of great taste that “happiness station” for consumers, fulfilling their journey.


Thitipa Laxanaphisuth
Country Manager - External Relations
The Shell Company of Thailand
T +66 (0) 2 262 7326

Yada Sintavarattana
H+K Strategies Thailand 
M +66 (0) 2-627-3501 #213

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