The campaign presents a different but very true depiction of the lives of truckers who have obligations and need to work hard. Apart from staying physically and mentally prepared, they must also make sure that the trucks that they rely on to make a living are always ready for their heavy duties. Shell Rimula lubricants are here to care for engines, to enable truckers to complete their duties safely along every route.
Now in its second year, the “You are the Real HERO” campaign aims to create awareness and better understanding of the country’s truckers. A survey on public perception of truckers conducted by Shell saw more than 1,000 Thais sharing their opinions, with many people still having a negative view of truckers. This includes associating truckers with unsafe driving, due to most truckers having to face dangers on the road, fatigue and stress as they work to complete their jobs. Based on these results, Shell Rimula is determined to build better understanding of the trucker profession.
Veethara Trakulboon, Executive Director of Lubricants Business, The Shell Company of Thailand Limited, said: “As the manufacturer of Shell Rimula lubricants for heavy duty trucks, Shell is well-aware of the contribution that truckers make to society. We would therefore like to represent truckers and their important roles in driving society forward. This is achieved by portraying the real lives and stories of truckers through the campaign, ‘You are the Real HERO’. Each hero has an important mission to complete and a family waiting for them back home. Safe driving is therefore crucial to their jobs. For truckers to drive safely, staying healthy and making sure that they are well-rested is key. Taking care of their truck is also important, as it is their means of completing their mission. Shell Rimula provides a driving force for truckers along every route by protecting their engines and enabling peak performance so that they are always ready for any tasks.
Shell Rimula’s “3 protections from within” help protect engines against wear and corrosion and keep engines clean, with Triple Protection technology protecting engines under every driving condition. The product line also includes lower soot-induced thickening, ensuring better fuel efficiency. Shell Rimula is a lubricant that is ready to tackle any difficult task by providing clean energy from within.
“Shell truly believes that by showing our continued support through the ‘You are the Real HERO’ campaign, we will help build awareness and encourage every trucker to work hard for their families and fulfil their duties. This will also help create better understanding among motorists who share the roads with truckers and is in line with Shell Thailand’s purpose to Make Life’s Journeys Better”, Veethara concluded.