Shell marks 58th anniversary of Shell Shuan Shim Continues its legacy of guaranteed deliciousness nationwide
Sep 16, 2019
Bangkok, Thailand – As the 58th anniversary of Shell Shuan Shim, the symbol of deliciousness that consumers trust, The Shell Company of Thailand Limited announces the pursuit of its legacy and underlining its support for restaurant operators to help them achieve sustainable growth in accordance with Shell’s commitment to “Make Life’s Journeys Better”.
The Shell Company of Thailand Limited led by Mr. Asada Harinsuit,(far right) Chairman of the Shell of Thailand Company Limited and Ms. Ornuthai Na Chiangmai,(far left) Executive Director of Retail Business, The Shell Company of Thailand Limited announces the pursuit of its legacy, Shell Shuan Shim, the symbol of deliciousness that consumers trust, celebrating its 58th anniversary and underlining its support for restaurant operators to help them achieve sustainable growth in accordance with Shell’s commitment to “Make Life’s Journeys Better”. On this occasion, Shell also unveiled M.L. Parson Svasti,(center) a leading Thai gastronome, as the new ambassador of Shell Shuan Shim.
On this occasion, Shell also unveiled M.L. Parson Svasti, a leading Thai gastronome, as the new ambassador of Shell Shuan Shim and introduced the Shell Shuan Shim digital platform that gathers all active Shell Shuan Shim certified restaurants and offers easy access to all consumers. The event also marks the awarding of Shell Shuan Shim certification to the first 10 newly qualified restaurants across the country and affirmed Shell’s commitment to turning Shell stations into destinations of deliciousness with Shell Shuan Shim.
Mr. Asada Harinsuit, Chairman of the Shell of Thailand Company Limited said: “Shell Shuan Shim has been revolutionizing Thailand’s food industry since its introduction 1961 by M.C. Bhisadej Rajani who was the Manager of Marketing and Advertisement, The Shell Company of Thailand Limited at the time. He came up with idea of encouraging the use of cooking gas for restaurants and households and consulted with M.R. Thanadsri Svasti, who recommended that it should be about the delicious food. That led to the creation of “Shell Shuan Shim” with Shell as a sponsor and M.R. Thanadsri Svasti as a food critic and brand ambassador. We are delighted to mark the 58th anniversary of “Shell Shuan Shim”, which has been part of Thai society for a long time. Apart from being a trusted symbol of deliciousness, Shell Shuan Shim is also supporting and strengthening local restaurant operators to become successful in business, gain more reputation and become recognized nationwide, which is in line with the company’s mission to ‘Make Life’s Journeys Better’.”
To mark the 58th anniversary, Shell has brought Shell Shuan Shim into the new era to connect with consumers’ lifestyle of seeking for great food and following the trusted source of information to try new things by introducing the new Shell Shuan Shim websites (www.shellshuanshim.com), Facebook page (@shellshuanshimofficial), and YouTube channel (shellshuanshim channel). The company will also bring in Shell Shuan Shim restaurants to get closer to Thai customers at Shell stations.
Ms. Ornuthai Na Chiangmai, Executive Director of Retail Business, The Shell Company of Thailand Limited said: “Shell truly understands that Thai consumers not only want high-quality fuels from our stations, but also expect a full range of services. Shell is therefore constantly moving forward, improving and expanding Shell stations nationwide to provide complete services, convenience and comfort through the coffee shop, convenience store, oil-change services for cars and motorcycles and clean washrooms. Shell Shuan Shim, a well-known symbol of deliciousness, will come to fulfil the needs of delicious food along their journeys and make Shell stations stand out. Most importantly, Shell is planning to bring Shell Shuan Shim-certified restaurants to Shell stations and makes them become destinations of deliciousness in each area. With this initiative, customers will be sure of having a great food when they come to Shell and local restaurants will be benefited with this business expansion opportunity. If any Shell Shuan Shim restaurants would like to open their new branch in Shell stations, please contact at 02-657-9888.”
Shell Shuan Shim is honored to have M.L. Parson Svasti as a new ambassador of Shell Shuan Shim. He will be joining other Thai gourmets who truly understand the Thai taste. M.L.Parson has experience in food tasting all over Thailand and is widely recognized in Thailand’s gastronomic circle.
“M.L.Parson Svasti is a well-known and widely recognized food expert with years of experience and has a solid understanding of authenticity and tastes. He will continue the legacy of M.R. Thanadsri Svasti in leading the committees of food experts to give new Shell Shuan Shim certificates to new restaurants. He will also become the new brand ambassador in promoting the uniqueness of Shell Shuan Shim as the symbol of deliciousness of all generations. When consumers see the Shell Shuan Shim symbol, they can immediately be certain that those restaurants have been carefully selected. Shell Shuan Shim is a symbol of deliciousness genuinely made by Thais for Thais. The deliciousness certificates that are being presented to 10 qualified restaurants today are a confirmation of Shell’s commitment to delivering happiness and deliciousness to the Thai consumers.” Mr. Kamon Kongsakulvatanasook, Vice Executive Director of Retail Business, The Shell Company of Thailand Limited said.
Shell Shuan Shim has 3 selection criteria for certification, namely 1. delicious taste 2. uniqueness in crafting the recipe and 3. worthy to travel for. The 10 new restaurants which were presented with Shell Shuan Shim signage are:
- Loong Riang Pa Malee a hidden gem located in Takientia, Chonburi, serving various local dishes with vibrant flavors including stir-fried bird with basil, spicy wild boar and wintergreen salad, fried catfish with fish sauce, and chicken soup in coconut shell.
- Jae Oh - this bustling boiled rice shop in the Ban Tad Thong area that has long been popular with Thai consumers offers a range of tasty options including spicy salmon salad - a favorite with teenagers; crispy pork – crisp skin with less fat; and jumbo instant noodle with crab, 4 eggs, and other assorted toppings.
- Baannual in Samsen Soi 2 serves great Thai cuisine in a cozy ambience that’s like eating at a friend’s place and is so popular that reservations need to be made months in advance. Popular dishes are stir-fried shrimp with shrimp paste, pork belly fried with fish sauce, crab cake, garoupa fish soup, and crab roe chilli sauce.
- Ruan Thai Kung Pao. a seafood restaurant in Bang Sai, Ayutthaya, is well known for its jumbo charbroiled prawn. At Ruan Thai Kung Pao, customers can savor sweet, fresh and perfectly cooked prawn in melted prawn fat while looking out over the Chao Phraya River.
- Pa Lek Pa Yhai, a mango sticky rice shop that’s famous with both Thais and tourists, offers this much-loved dessert for 4 months every year. The sticky rice recipe has been passed down through 3 generations and is as unique as it is aromatic, with a sweet and nutty flavor that contains no flour. It pairs perfectly with barracuda mango. The shop is in Santiphap road next to Saha Yang Thong store.
- Daeng Namnuang is a well-known Vietnamese restaurant that has been in operation for 50 years and is famous for its Namnuang, the treasure of Nong Khai. A local saying goes: “if you go to Nong Khai and don’t have Namnuang at Daeng Namnuang, you have not truly arrived in Nong Khai”.
- Honmono is a high-quality Japanese restaurant with carefully sourced ingredients that gives off a sense of eating at a fish market. The recommended dishes are sushi and any dishes with “Honmono” in their name. The commute to the restaurant is convenient and easy as it now has 9 branches around Bangkok.
- Cocotte Farm Roast & Winery is a steakhouse at 39 Boulevard in the heart of Bangkok. Boasting a rural French farm ambience, it serves an outstanding range of premium meats specially cooked over an open flame paired with quality ingredients sourced all around the world by highly experienced French chef.
- Toby's is a friendly Aussie restaurant in Sukhumvit Soi 38 owned by group of young Thais who lived in Australia. They offer Australian breakfast and dinner favorites along with desserts and beverages in a friendly atmosphere.
- Pizzeria Limoncello is a top-ranked Italian restaurant in the Sukhumvit area that has been serving authentic thin and crispy pizza Napoli and Capri for decades. The unmissable dishes are Limoncello pizza featuring fresh champignon from New Zealand and rich gorgonzola. Pizzeria Limoncello also offers a wide range of pasta and main dishes.
External Relations Advisor,
The Shell Company of Thailand
T +66 (0) 2 262 7839
H+K Strategies Thailand
M +66 (0) 2-627-3501 #114
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