The “Journey to Success and Sustainable Business for Sugar Industry” seminar is a platform for experts and stakeholders to exchange knowledge and experiences on interesting topics covering everything from the situation and trends in the cane and sugar industry, sugar industry planning and development, heavy equipment and cane harvester capacity improvement, maintenance and efficiency enhancement of automatic lubrication systems with new technology, and turbine oil monitoring using field inspection kits. The seminar was joined by several expert speakers from leading organizations, including industrial lubricant and innovation specialists from Shell Thailand, Australia, India and the Philippines; executives from the Office of the Cane and Sugar Board, Ministry of Industry; and cane and sugar industry representatives. The event attracted over 150 participants, among them engineers, factory managers, and leading sugar company executives.

Ms. Veethara Trakulboon, Executive Director of Lubricants Business, The Shell Company of Thailand Limited, said: “Shell, as one of the world’s leading energy and oil companies, recognizes the importance of lubricants in achieving business success and is well aware that a single stoppage in the production process can lead to an entire factory grinding to a halt. Shell is therefore continually developing lubricant products with new technologies and innovations by working closely with equipment manufacturers, customers, and the industry to meet customers’ needs. This includes increasing operational efficiency, as well as properly maintaining machines so that they can achieve maximum efficiency, have a longer operating lifespan, contribute to reductions in total costs of ownership and are environmentally friendly.”

Shell has developed lubricant products and innovations to cover multiple usages and industries, including the sugar industry. These include hydraulic oil for cane factories and harvesters, industrial transmission oil, grease, turbine oil, and engine oil for cane harvesters. Moreover, Shell also values the environment and is aware of the impacts lubricant production and its supply chain can have on the environment. For that reason, Shell implements various measures to minimize environmental impacts, such as using PurePlus Technology to develop lubricant products and reduce pollution emissions, thereby reiterating the company’s position as the global market leader for lubricants for 12 consecutive years, as ranked by Kline and Company, the world’s leading market research company.

“Shell continually strengthens partners in various ways by providing technical advice and hosting seminars, where knowledge can be exchanged among experts and partners. This seminar, “Journey to Success and Sustainable Business for Sugar Industry”, is an example of how we are working to help enhance the efficiency of sugar businesses, contribute to sustainable economic growth and improve the life quality of stakeholders, in line with Shell Thailand’s purpose to ‘Make Life’s Journeys Better’,” Ms. Veethara concluded.


Alan Laichareonsup

External Relations Advisor

Thitipa Laxanaphisuth
Country Manager – External Relations
The Shell Company of Thailand Ltd.
T +66 (0) 2-262-7839

Paritt Kasayapanunth
H+K Strategies Thailand
Tel: +66 (0) 2-627-3501 # 129

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