Shell grateful for Thai motorists’ trust as its product quality and brand strength are recognized with 2 prestigious awards at TAQA 2018
Dec 12, 2018
Bangkok, The Shell Company of Thailand Limited is grateful to Thai consumers for their longstanding confidence and trust in the company’s lubricant and fuel products and the Shell brand.
Their votes contributed to the company receiving two awards in the Outstanding Products Related to Vehicles category at the Thailand Automotive Quality Award (TAQA) 2018 ceremony, organized by the Thailand Automotive Institute, Inter Media Consultant Co., Ltd., Manager Newspaper, and Custom Asia Co., Ltd.
The awards ceremony was presided over by the Deputy Minister of Industry, Dr. Somchai Harnhiran. This is the first year in the TAQA ceremony that Shell has received the Outstanding Satisfaction for Fuels award, and the fifth consecutive year that the company has won the Outstanding Satisfaction for Lubricants award for the “Shell Helix” product line, reflecting the strong confidence of Thai motorists in Shell’s brand.
Ms. Veethara Trakulboon, Executive Director of Lubricants Business, The Shell Company of Thailand Limited, said, “We would like to thank all motorists who have placed their confidence in our company’s fuels and lubricants by voting for us to receive these two prestigious awards. Our high-quality ‘Shell Helix’ product line has won the Oustanding Satisfaction for Lubricants award for five consecutive years, earning us the ‘Excellence Award’ distinction. These achievements were made possible through several factors, including our deep understanding of motorists and the automotive industry, our world-class technical partnerships, and our continued investments in product research and development, all of which enable us to provide consumers with the best experience from our products, in line with Shell’s purpose of ‘Making Life’s Journey Better’.”
Commenting on Shell’s “Outstanding Satisfaction for Fuels” award, Ms. Ornuthai Na Chiangmai, Executive Director of Retail Business, The Shell Company of Thailand Limited, said, “We are delighted to receive this prestigious award as the votes come from actual surveys of motorists nationwide. The award reflects consumer confidence in our products, including Shell V-Power Gasohol 95 and Shell V-Power Diesel, both of which come with DYNAFLEX Technology that is designed to clean engines and provider greater engine power for maximum performance. These benefits reflect some of the advanced innovation and technology that Shell is offering to customers through our quality products.”
The two awards in the Outstanding Products Related to Vehicles category demonstrate Shell’s commitment to continue to innovate, work with our partners and develop people to deliver “More and Cleaner Energy” to Thai consumers and to sustainably drive Thailand energy’s sector in the future.
About Shell’s Retail and Lubricants Businesses in Thailand
Shell currently operates 520 retail stations in Thailand and plans to expand to have over 800 sites nationwide in the future. In addition to offering quality fuel products, Shell continues to develop its non-oil business at retail stations, with Shell SELECT, Deli Café, Shell Helix Oil Change +, and Shell Advance MotoCare Express. This year, Shell was also recognized with “The Best Toilet of 2017” award in the filling station category from the Department of Health, Ministry of Public Health.
Shell is Thailand’s leader in premium fully synthetic lubricants technology and has been recognized as the global market leader in lubricants for 11 consecutive years. Shell recently introduced the new Shell Helix Ultra SN 0W-20 for gasoline engines in Thailand, with the product developed through Shell’s patented PurePlus Technology and incorporating the company’s innovative gas-to-liquids (GTL) technology, which converts clean natural gas into high-quality base oil. The new product provides improved engine performance, better engine protection even in Thailand’s hot climate, and enhanced fuel economy with a corresponding reduction in emissions.
External Relations Advisor
External Relations Advisor
Country Manager - External Relations
The Shell Company of Thailand
M +662 – 262 7303
H+K Strategies Thailand
M +662 6273501 #161