Mr. Asada Harinsuit

Mr. Asada Harinsuit, Chairman of The Shell Company of Thailand Limited, said: “The corporate mission of ‘Making Life’s Journey Better’ lies at the heart of our company, and it is reflected in every step we take. Shell, as an oil and energy leader, aims to drive business growth by putting a greater emphasis on sustainable energy as Thailand continues its transition towards cleaner energy sources. We believe that the “More and Cleaner Energy” strategy will enable Shell Thailand to lend full support for the Thai Government’s goals of security, prosperity and sustainability under its Thailand 4.0 policy. Shell believes that this transition toward a sustainable future requires the integration of three core components: innovation, partnership and people development.”

Thailand is stepping up its efforts to become a regional energy hub. With the government’s Energy 4.0 policy, Thailand is promoting households and industry to reduce greenhouse gas emissions through various efforts – from encouraging energy people to save energy to promoting the production of alternative energy However, local fuel consumption is still on the rise. Thailand’s increasing energy consumption is reflected in the 11.87%1 increase in automobile manufacturing last year – this figure in one proof point among energy industries’ consumption that underlines Thailand’s need for sufficient energy supplies that, at the same time, reduce environmental impact.

Innovation: Smarter product innovations have a key role to play as Thailand transitions to lower-carbon energy. Smart fuel and lubricant products that keep engines cleaner than ever can make significant contributions to fuel economy and reduce CO2 emission. Meanwhile, new advances will allow biofuels to be introduced as an alternative energy source that supports the prosperity of people and builds on Thailand’s competitive advantage by avoiding competition with the food value chain, reducing cost and providing higher energy recovery. Moreover, innovative electric vehicles (EVs) that run on 100% ethanol instead of batteries also provides end-to-end lower CO2 emission and supports agricultural communities by ensuring better security of supply from locally produced crops in place of energy or crude oil imports.

Partnership: To make use of these advanced innovations, collaboration between government, private companies and society is an essential factor. The transition to cleaner energy would not happen without backing from government policy, stronger biofuel support from automakers, and smarter technology adoption by biofuel producers. Achieving genuinely efficient energy usage among consumers will require support for local research and development of bio-ethanol fuel cells that allow the use of 100% ethanol as fuel, or the licensing of smarter technology to convert waste into biofuels.

People: People represent a core element for the success of cleaner energy solutions in Thailand. To drive the transition further, the prosperity of agricultural communities should be taken into account. In addition, talent development for children must be integrated as a piece of the puzzle in moving Thailand forward. Furthermore, any framework or action plan for the transition should be founded upon the principle of providing better life opportunities for all

To support Thailand’s future energy needs and fulfill the increasing needs of more and cleaner energy while also reducing carbon emissions, Shell is providing access to cutting-edge fuel, lubricant and bitumen technologies after having already introduced Shell V-Power in Thailand and Gas-to-Liquid fuel on top of supporting alternative energy development with biofuel. Shell was one of the first energy companies to invest in advanced biofuels from alternative feedstocks. As an evidence, Shell has completed the construction of demonstration plant at Shell Technology Centre in Bangalore, India in 2017, which demonstrates IH2 technology that convert waste into fuel.2

In regard to quality of life, Shell is continuing its support for schools and communities in areas where we operate, promoting road safety from within our own operations to society as a whole, and educating the general public through our network of retail locations and quality customer care. Shell is also continuously developing Thai talent for the future within Shell and beyond by inspiring Thai students through Shell Eco Marathon events, which help increase awareness and support research and development of lower-emission vehicles.

“A new energy system is emerging in a journey that will unfold over the coming decades at different paces in different places. This energy transition presents challenges, opportunities and tough choices for governments, businesses and customers. For 126 years, Shell Thailand has been making Thais’ life’s journey better. We are actively adapting to these forthcoming changes in the energy landscape. We believe Shell’s ‘More and Cleaner Energy’ strategy will allow us to fine-tune our business operations to optimally move in step with Thailand through this energy transition period,” Mr. Asada concludes.

1The Federation of Thai Industries, 2017

2 Biofuel Info from


Thitipa Laxanaphisuth
Country Manager - External Relations
The Shell Company of Thailand
T +66 (0) 2 262 7326

Phanphatchara Charoensawas
H+K Strategies Thailand
M +66 (0) 2-627-3501 #161

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