Shell reinforces its leadership in premium fully synthetic technology with the launch of the new formula Shell Helix Ultra SN 0W-20
Oct 17, 2018
Bangkok, Thailand – The Shell Company of Thailand Limited reinforces its position as a leader in premium fully synthetic motor oils technology with a deep understanding of the needs of motorists in each car range by launching the new Shell Helix Ultra SN 0W-20 for gasoline engines developed with Shell’s patented PurePlus Technology. The new product responds rapidly to engine acceleration and enhances fuel economy with a corresponding reduction in emissions and is recommended for passenger sedans from all automakers. Shell Helix Ultra SN 0W-20 comes in a new packaging that adds a premium look and feel thanks to its Rose Gold design. Consumers can now experience the ultimate in engine performance across Thailand.
Ms. Veethara Trakulboon, Executive Director – Lubricants Business said: “Global warming is a serious situation that impacts everyone and the behavior and needs of consumers are changing in response. The trend of smaller engines that will help reduce polluting emissions is coming. With this in mind, Shell, as a leader in premium synthetic motor oil technology, has developed the innovative Shell Helix Ultra 0W range, which provides superior resistance to
oil degradation that is up to 32% better than the latest industry standard1; reduces evaporation rates by up to 50%2, meaning drivers don’t need to top up oil as frequently between oil changes; lower viscosity that allows oil flow up to three times faster than required by the latest industry standard3; and 65% superior piston deposit protection4. These product qualities respond to consumers’ needs and market trends and are aligned with Shell’s mission to Make Life’s Journey Better and our ambition to provide More and Cleaner Energy.”
“The newly launched Shell Helix Ultra SN 0W-20 for gasoline engines with PurePlus Technology is the first motor oil to feature the company’s innovative gas-to-liquids technology (GTL) that converts natural gas into an ultra-clean and stable base oil. The product has low viscosity, helping lubricate and fully protect engines in both hot and cold conditions5. It also helps the engine to respond rapidly and fully protects it even in in extreme conditions6, and is designed for easier starts, enhances fuel economy is environmentally friendly in line with ILSAC GF-5 standards. Shell Helix Ultra SN 0W-20 is also tailored to vehicles that see heavy usage, by protecting the engine in such conditions as hot temperatures, traffic jams in the city, as well as driving on slopes and over long distances.”
Adding a boost to the brand campaign ‘Drive On’, which inspires and encourages passion in Shell’s motorists by enabling them to go wherever they want, no matter the destinations or road conditions, Shell is heating up its marketing activities for Shell Helix Ultra SN 0W-20, starting with 2 digital films depicting the daily driving routines of regular motorists. Shell will also hold the Shell Helix Caravan with Kwang – Sirisilp Chotvijit, the vocalist of well-known rock band AB Normal and a committed racing driver, who always uses Shell Helix Ultra with his cars. Special promotions will be offered throughout the year to add excitement to the motor oils market and delight consumers.
“Shell is confident that the launch of Shell Helix Ultra 0W-20 and our marketing activities for those who are passionate about driving will help reinforce the importance that Shell places on innovation, working with partners to grow together, and people development in our business. All of these elements will ultimately provide the best experience for our consumers, in line with Shell’s mission of Making Life’s Journey Better.” Ms. Veethara concluded.
The 4-liter and 1-liter Shell Helix Ultra SN 0W-20 with new formula, and 4-liter and 1-liter Shell Helix Ultra SN 0W-40 with new packaging for gasoline engines and 6-liter and 1-liter versions for diesel engines are now available nationwide, including through leading online channels, such as Lazada, Shopee and JD Central. For more information, please visit www.shell.co.th
1 Compared with API SN specification and based on ASTM D4684
2 Compared with API SN specification
3 Compared with API SN specification and based on ASTM D4684
4 Average percentage achieved based on ILSAC GF-5
5 Compared with higher-viscosity oils
6 Based on Sequence IVA wear test
Enquiries
Alan Laichareonsup
Advisor – External Relations
Thitipa Laxanaphisuth
Country Manager - External Relations
The Shell Company of Thailand
Phanphatchara Charoensawas
H+K Strategies Thailand
M +66 (0) 2-627-3501 #161
E-mail: pcharoensawas@hkstrategies.com
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