Ms. Veethara Trakulboon, Executive Director – Lubricants Business, The Shell Company of Thailand Limited, said, “Shell has been innovating for more than a century to produce energy products in more efficient, reliable and sustainable ways. As a result of our efforts, we are pleased to offer motorists worldwide a number of advanced technologies, including Shell’s gas-to-liquids (GTL) technology that converts natural gas into the main component of motor oils. The GTL technology, available in Hyundai and Shell Co-Branded Passenger Car Motor Oils, will help enhance fuel economy, enable better engine cleanliness, and support Shell’s more and cleaner energy ambition. These offerings from Shell to Hyundai customers will allow us to create value for both parties through deeper collaboration – whether in products and aftermarket support. By leveraging the strengths of our two global brands, we aspire to offer Hyundai customers the best aftermarket care and experience.”
The collaboration covers a full range of Hyundai-Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. The Hyundai Co-Branded motor oils are also available in key Asia-Pacific markets such as China, India, Indonesia and Malaysia. They will also be sold in most key European markets, as well as in Brazil. The launch of this co-branded range in Thailand marks another key milestone in the Hyundai and Shell global partnership.
Mr. Toshihide Ano, President of Hyundai Motor (Thailand) Co., Ltd., said, “This launch supports the needs of our aftermarket supply chain and also lays the groundwork for new technical collaborations and joint marketing initiatives. The common factor in all these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the Hyundai business.”
Moreover, Shell and Hyundai are also collaborating on the race track. Shell and Hyundai Motorsport have announced a three-year extension of their technical partnership in the FIA World Rally Championships (WRC) as the co-title sponsor. “WRC is one of the most challenging motorsport series in the world, with rallies taking place on gravel, asphalt, ice and snow. The cars have to perform at the limit, whether it’s -30°C or 40°C outside, which is why we have worked with Hyundai Motorsport to develop Shell Helix Ultra race lubricants designed to improve performance by helping keep the engine clean and minimising friction and wear, even in the extremes of rally racing,” said Jochen Lach, Shell Project Lead for WRC Engine Oil Development.
“Shell Helix Ultra has already helped Hyundai Motorsport develop an extra 1.5 horsepower, representing an average advantage of six seconds at the end of each rally,” said Michel Nandan, Team Principal of the Hyundai Shell Mobis World Rally Team.
With their collaboration on technology and innovation, Shell and Hyundai are bringing out the best from track to road by developing new motor oil formulas to meet the needs of Hyundai’s expanding range of vehicles. As confirmed to add advantage to Hyundai Motorsport team in the rally, Hyundai users in Thailand can now enjoy the benefits of Shell and Hyundai Co-Branded motor oils, which offer maximum protection for everyday cars in every driving conditions.
Country Manager - External Relations
The Shell Company of Thailand
T +66 (0) 2 262 7326
H+K Strategies Thailand
M +66 (0) 2-627-3501 #161
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricants includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in seven plants, blend them with additives to make lubricants in over 40 plants, and distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related supports in addition to our product range. These include: Shell LubeMatch – the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150+ patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
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