Shell launches Motor Oil for High Mileage Vehicles
Mar 15, 2017
Bangkok, 28 February 2017 – Shell Thailand, today announced the launch of Shell Helix High Mileage, semi-synthetic motor oil, designed specifically for high mileage engines or vehicles over 100,000 km mileage. This latest product innovation is specifically designed and formulated to meet the needs of high mileage cars for unlike new cars, older cars have more specific needs.
According to the Department of Land Transport (on 31 december 2016), there are currently over 15 million accumulated number of cars on the road in Thailand*, with 40% of these cars being older than 10 years. Due to the higher mileage of these vehicles, they are prone to three major problems: motor oil leaks, engine wear, and dirty engines. These problems, unless tackled, will affect the performance of the engines.
“Shell has always been at the forefront in terms of Research and Development, to offer our customers products with the latest cutting-edge technology that can benefit them with higher performance and reliability features. This is one of the reasons why we are ranked number one as global lubricants supplier for 10 consecutive years by Kline and Company**.
“The launch of Shell Helix High Mileage today is especially meaningful for Shell Thailand as we celebrate our 125 anniversary this year. This product allows to continue our mission of making life’s journey better for Thai people. We designed this product so that customers can be assured that their engines will be taken care of and they can have greater peace of mind while driving on the roads,” commented Asada Harinsuit, Chairman, The Shell Company of Thailand.
Our research show that people who drive high mileage cars have emotional attachments to their cars; they regard them like their best friend. They also want to keep using their cars even though they know that these engines come with problems, such as engine wear, motor oil leaks, lower performance, and dirty engines.
“Shell understands the concerns of our customers with high mileage cars and we have responded to their needs by developing two new technologies: Flexi Molecule and Active Seal Conditioning. We are the only brand in the market that offers products for both gasoline and diesel engines. We expect this market of high mileage engines to increase over time and to see sales of premium range product increase around 50%,” Khun Veethara Trakulboon, Executive Director - Marketing Lubricants Business South East Asia said.
For Shell Helix High Milesage for gasoline engine, the product will help protect the engine from leaks by protecting its seal. It also comes with 40% better engine wear protection*** . Shell Helix High Mileage for diesel engine, the product comes with higher viscocity SAE 50 designed for engines with heavy usage. It is designed for engines that require power and helps reduce oil burn off.
With this launch, Shell continues its mission of making life’s journey better for everyone. A 360 communications approach will be adopted to increase market awareness of the new product in the market. Shell is also strengthening its distribution channels by working closely with Shell Helix Oil Change+, Bridgestone A.C.T and other participating motor oil shops across the country. Shell will continue its Shell Helix Engine Warranty Program.
The suggested retail price of 4-liter Shell Helix High Mileage (for gasoline) is 995 Baht, and the suggested retail price for 6-liter Shell Helix High Mileage (for diesel) is 1,025 Baht. During the launch period, the brand is offering a special promotion: get free 1-liter Shell Helix High Mileage with every purchase of 4-liter or 6-liter of Shell Helix High Mileage at participating outlets until 31 March 2017.
Every oil change of Shell Helix High Mileage from participating workshops is also eligible for Shell Helix Engine Warranty Program. Interested customers can see more details at www.shell.co.th
or call 0-2206-5453
Corporate Communication Manager, The Shell Company of Thailand
T +66 (0) 2 262 7839
H+K Strategies Thailand
M +66 (0) 2-627-3501 # 107
*Department of Land Transport, 31 December 2016 / Car type 1-3
** Source: Kline & Company 2016
*** Compared with API SN specification and based on Sequence IVA engine test and based on OM646LA engine test and compared with ACEA A3/B4 specification