Shell Thailand today launched the ‘Childvoice to Safety’ programme to help improve road safety standards and to instill a stronger road safety culture in the country. The ‘Childvoice to Safety’ programme is part of Shell’s ‘School Road Safety’ initiative which was launched in 2016 as a pilot project with the Sacred Heart Convent School in Bangkok. These programmes are in line with Shell’s purpose of ‘Making life’s journeys better’ and to ensure everyone goes home safely each day.
Shell’s ‘School Road Safety’ programme aims to drive greater awareness and to provide knowledge on road safety among elementary grade students, their parents and teachers. It also aims to stimulate safe travelling for students by securing support from both public and private organisations. By training teachers and students and, in turn, the students’ families on good road safety behaviours, the School Road Safety programme aims to reduce the number of road accidents and to set an example for other schools and safety organisations to adopt on road safety education.
Mr. Ath Hemvijitphan, Deputy Chairman, The Shell Company of Thailand Ltd. said, “Road safety is a key priority for Shell. We believe that by educating children and their families on road safety, we can help to instill the right safety behaviours from young and to foster a strong appreciation of road safety among the next generation of Thais.”
He added, “Our ‘Childvoice to Safety’ programme helps to give students a channel to voice their concerns and opinions regarding road safety in their communities. Children can be positive agents of change and over time, they can help to raise the level of road safety and create a stronger road safety culture in Thailand.”
The “Childvoice to Safety” programme is divided into 4 phases:
- Baseline Assessment
- Post Assessment
- Impact Assessment.
The first phase seeks to provide students with basic road safety knowledge and skills such as simple traffic rules, how to identify road safety hazards and how to avoid them, how to use footpaths and crosswalks safely, and how to safely travel to and from school and inside the school areas. The objective of this phase is to instill road safety awareness and to equip students with road safety knowledge and skills so that they could take care of themselves when on the road or travelling.
The second phase allows children to voice how they view road safety and how it can be improved. Under supervision of teachers and volunteer parents, students are encouraged to take photos of road safety hazards along the route between their home and school, to discuss the dangers that can happen from such hazards, and to propose solutions to these problems. Along this process, students are also encouraged to think of other parties that can be involved and to work together to improve the road safety levels in their community such as the school management team, traffic police and local administration team.
Thailand’s roads are currently ranked the second deadliest in the world after Libya’s according to the World Health Organisation with an estimated 24,000 casualties every year. Statistics from Thailand’s Road Safety Policy Foundation also show that more than 2,600 children die each year from road accidents – this is an average of 7 casualties every day and brings the number of road injuries in children to 72,000 annually.
External Relations – Retail/ SI & SP Adviser
The Shell Company of Thailand Limited
+662 262 7839/ Sudarat.email@example.com
Hill + Knowlton Strategies
+662 627 3501 ext. 213