Technology Leadership

Mr. Asada Harinsuit, Chairman, Shell Company of Thailand Limited said, “With over 125 years of business operations in Thailand, Shell understands fuels and we are committed to supporting motorists and to making their life journeys better. We are constantly innovating, especially in regard to advanced fuels technology. The launch of these fuels today represent the best we have ever developed to-date. Motorists in Thailand can now join millions of other consumers in 20 other countries to experience the benefit of this new fuel themselves.”

As the leader in fuels technology, Shell works closely with global partners, among them Ferrari, BMW and many global car manufacturers. Shell spends 30 billion baht per year to research and develop the best fuel formulations for all vehicles, including passenger cars, commercial vehicles and heavy duty engines while simultaneously continuing to invent clean and sustainable energy for the cars of the future.

Ms. Ornuthai Na Chiangmai, Executive Director of Retail Business, The Shell Company of Thailand Limited said, “At Shell, quality fuels are at the heart of what we offer and why we are focused on developing both products and services to meet the needs of motorists. DYNAFLEX technology is the latest fuel formulation from Shell. It is the fruit of 5 years of research and development by Shell scientists and Ferrari to create a technology that helps maximize the performance and efficiency of cars in every driving condition.”

“The introduction of the new V-Power fuel in Thailand is part of Shell’s largest overall launch worldwide. I am confident with this new fuels technology we will be able to meet the needs of Thai motorists for greater performance and efficiency, which will drive Shell to become the most-loved brand in Thailand.”

New Shell V-Power with ‘DYNAFLEX’ technology gives more engine performance and efficiency compared to main-grade fuels. Designed in collaboration with Scuderia Ferrari, the new Shell V-Power has 99% of the components in the fuels used to power the Scuderia Ferrari team.

Shell V-Power Gasohol has 3 times more cleaning and friction-reducing molecules that help remove up to 80% of performance-robbing deposits. Similarly, New Shell V-Power Diesel helps remove the deposits that detract from performance and restore up to 100% of the engine’s performance. New Shell V-Power is the best quality fuel from Shell as shown by results from laboratory and road testing.

Apart from premium fuels, Shell V-Power, DYNAFLEX technology is added to the entire product range including Shell FuelSave and Shell E20 Gasohol. Shell new fuels with DYNAFLEX technology designed for better performance and efficiency are now available at all Shell stations.


Sudarat Peetakanont
External Relations Advisor, The Shell Company of Thailand
T +66 (0) 2 262 7839

Phanphatchara Charoensawas
H+K Strategies Thailand
M +66 (0) 2-627-3501 # 161