Shell from 1892 to 1973

1892 – 1914

The SS Murex, the world’s first oil tanker, arrives in Bangkok on September 23, 1892.
The SS Murex, the world’s first oil tanker, arrives in Bangkok on September 23, 1892.

1892 – On September 23, 1892, the SS Murex, the world's first oil tanker, approached Bangkok's shores with 1,250 tonnes of "Crown" kerosene. Shell built Pak Lat Terminal Samut Prakan, the company’s first terminal in Thailand. The event marked the beginning of Shell's success story in the Kingdom.

1897 – The Samuel brothers formed Shell Transport and Trading Company and used a seashell for the company’s logo.

1903 – To facilitate marketing in the Asian region, Shell Transport and Trading Company and Royal Dutch Petroleum Company set up a new corporation called the Asiatic Petroleum Company.

1914 – Asiatic Petroleum (Siam) Ltd. was first housed on Oriental Lane. At the same time, an oil import terminal was established at Bangpakok, providing bulk storage facilities for the company's petroleum products.

1924 – 1939

One of the regional terminals established by Shell in 1929.
One of the regional terminals established by Shell in 1929.

1924 – The 26 acres of a new oil depot situated in Bangpakok was completed and replaced with Paklad depot.

1928 – Asiatic Petroleum (Siam) Ltd. saw its growth as a good opportunity for future expansion and acted by acquiring plots of land in Klong Toey. Today, this area has become the centre of Shell's operations in Thailand.

1929 – Shell saw another change of office location for Asiatic Petroleum (Siam) Ltd. when the company moved to the top floor of the Borneo Company's headquarters at Bantawai. At the same time, regional terminals were established in Korat, Chiang Mai, Phrae, Surat Thani, Lampang and Phitsanulok.

1939 – The expanding operation of the company was suddenly interrupted during World War II. Like other foreign firms, Asiatic Petroleum (Siam) Ltd. had to shut down in 1939 until the end of the war.

1940 – 1958

Shell’s depot in Lampang Province.
Shell’s depot in Lampang Province.

1946 – After the war, the Government approached Shell to return to Thailand. The company resumed operations under a new name: The Shell Company of Thailand Ltd. The ever-expanding company established its head office on Charoen Krung Road in the same year, at the corner of Surawongse Road.

1948 – Shell established its oil terminal and oil storage tanks in the Klong Toey area and later expanded the facilities into Chong Nonsri terminal today.

1949 – Shell gained a healthy market share for its engine lubricants when the company introduced Shell X-100, the first Shell motor oil to contain additives.

1954 – A completely novel concept, Shell gasoline with ICA, was launched to keep carburetors clean.

1958 – "Super Shell" was introduced to the local market, as well as "Butagas", a household fuel for cooking.

1959 – 1973

Shell Quiz begins airing in 1965.
Shell Quiz begins airing in 1965.

1959 – Shell imported "LPG gas" to the local market.

1965 – Shell Quiz, the longest-running television programme in Thai history, began airing, with the aim to improve English skills among Thai students.

1972 – "Super Shell with ASD" was introduced, reflecting the increasing sophistication of technology.

1973 – Shell launched the "New Shell Super (20W/50)" lubricant to the market. The company’s expanding operations called for another office move to a prime area on Wireless Road.

Shell from 1974 to present day

1974 – 1982

The construction of “Shell House” is completed in 1982.
The construction of “Shell House” is completed in 1982.

1976 – Shell introduced "Shell Rotella" and "Shell Rimula CT", a lubricant with additives for automotive, industrial and marine diesel engines.

1979 – Shell formed Thai Shell Exploration and Production Co., Ltd. to conduct petroleum exploration and production activities in Thailand.

1981 – Thailand’s first commercially viable oilfield is discovered in Lan Krabue, Kamphaeng Phet, and was graciously granted the royal name “Sirikit Field.”

1982 – Shell’s head office was moved once again following the completion of "Shell House" on Soonthornkosa Road in Klong Toey. Shell House has since become the centre of operations for The Shell Company of Thailand Ltd. and associated companies.

 

1983 – 1992

Shell becomes the first oil company in Thailand to receivea Royal Insignia (the seal of Garuda) from King Rama IX on August 17, 1992.
Shell becomes the first oil company in Thailand to receivea Royal Insignia (the seal of Garuda) from King Rama IX on August 17, 1992.

1986 – By keeping ahead in new production research and development, Shell introduced Helix, "the living oil", a result of two years of advanced research and development in lubricating oils.

1990 – On August 17, 1990, King Rama IX graciously awarded a Royal Insignia (the seal of Garuda) to The Shell Company of Thailand Ltd. as recognition for Shell’s continual commitment to provide quality products and services to the public, and the company’s contributions to the growth and development of the Kingdom and Thai society.

1992 – Shell became the first company in Thailand to receive the ISO 9002 certification from the Thai Industrial Standards Institute (TISI). Later that same year, Shell established Rayong Refinery Co., Ltd., Thailand's fourth refinery located in Map Ta Phut, Rayong.

1993 – 2012

Shell begins organizing “Shell Eco-marathon” in 2010.
Shell begins organizing “Shell Eco-marathon” in 2010.

2002 – “Shell Pura Diesel”, a semi-synthetic lubricant, was introduced to the market.

2007 – “Shell V-Power Diesel” with gas-to-liquid technology was produced and launched for the first time in Asia in Thailand.

2009 – “Shell V-Power” is marketed in Thailand as a technologically advance fuel that is used by the Scuderia Ferrari team in Formula One.

2010 – The Shell Eco-marathon is introduced in Thailand, providing a competition for Thai students to build vehicles to achieve the highest possible fuel efficiency.

2012 –  “Shell V-Power Nitro+” is introduced, along with a new smartphone application, “Shell Motorist,” to serve Shell customers.

2013 – present

Shell launches DYNAFLEX technology for use in all fuel types sold in Thailand in 2017.
Shell launches DYNAFLEX technology for use in all fuel types sold in Thailand in 2017.

2015 – Shell launches the “Fuel the Happiness” programme to help disadvantaged students receive greater opportunities in life via the Mechai Foundation.

2016 – An official LINE account is launched by Shell in Thailand.

2017 – Shell launches new fuels with DYNAFLEX technology in Thailand.

2017 – 125th anniversary of Shell in Thailand. 125 years of Making Life’s Journeys Better in Thailand.

Watch this video on Shell in Thailand over the years

2018 – “Shell Helix Ultra SN 0W-20”, a premium, fully synthetic motor oil, is launched in Thailand.

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