Consumers in the worldwide market for cosmetics and toiletry have become much more sophisticated buyers and expect higher quality products. To be successful, cosmetic producers must meet these demands and offer clear differentiation from their competitors.
In addition, there is a clear trend for consumers seeking purer products and those that are naturally based or nature-inspired. White oils are commonly used ingredients in most types of personal care products and many cosmetics formulations, from petroleum jelly to hair and skin care products.
Shell’s next generation medicinal white oils, Shell Ondina X, are no longer based on conventional mineral oils derived from crude oils, but on GTL technology. Shell Ondina X oils can help you to unlock competitive advantage.