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Last year Generali Group published its fuel procurement tender, and instead of the company’s long-standing partner, Shell was selected. The two signed a contract at the end of January 2012 and now about 210 Generali vehicles travelling across Hungary are using Shell fuel.

The Generali Group is an established company in the country, consisting of nine members, including Generali-Providencia Biztosító Zrt. – one of the largest insurance businesses in Hungary with about 1.2 million clients in the domestic and business sectors. Other members of the Group at its site offices provide wide-ranging services in the investment, healthcare, pension, assistance and insurance segments. The Group’s annual fuel requirement is around 440,000L, most of which is petrol.

In addition to the sales and management divisions, this fuel is mostly  used by staff working in the Damage Settlement Division. An efficient vehicle represents an extremely important tool for the business, because employees need to reach the site of an incident as soon as possible during any insurance claim assessment process, wherever it may be within the country.

The companies submitting their offers for last year’s tender were assessed by a number of criteria.

“The basic criterion was that the service provider must offer the same conditions to every member of the Company Group,” said Anna Hegedűs, Deputy Finance Director of Generali. “In addition, reliability is very important for us.”

Another criterion was that the service provider company should not only operate an extensive network, but should also have an accurate geographical spread. Other assessment factors included the relatively simple administration, the offer price (which played a significant role during the evaluation) and, of course, the quality. “In light of the above, and thanks to its FuelSave fuels, Shell achieved top marks in all respects,” Anna adds.

Another advantage for Generali was that Shell and Europ Assistance Magyarország, that is also part of the Generali Group, jointly offer a domestic vehicle rescue service for clients with European Shell fuel cards.

Last September, Shell introduced the new Shell FuelSave Diesel and Euro 95 fuels that were designed to save consumption. The Shell FuelSave fuels contain a special performance enhancing component (SEI) and a special cleaning agent. Thanks to these, engine performance can improve and the fuel delivery system does not become corroded either. The use of Shell FuelSave Diesel reduces the vehicles’ carbon dioxide emissions as well.

“The environmentally friendly aspects of Shell FuelSave fuels were important for us, because they are in full harmony with the social responsibilities of Generali.”

As part of its environmental responsibilities, and in addition to environmentally-friendly fuels, Generali also offers preference to smaller vehicles with good technical parameters. Another aim is to save paper, and this means a company-wide practice that includes double sided printing and the preference to use electronic administration.

Even though Generali is expecting tangible results at the end of the year, already during the past few months it has been able to test the new fuels and Shell services in real life. “It seems that consumption has really been reduced to some degree,” says Anna about her own experience. “Payment with the Shell Card is easy and staff at the fuel stations are always polite.”

The change over was seamless, and the staff at Generali are now able to use the new Shell Card without any problems. The administration within the company is easier and this helps the company to achieve its continuous growth in performance.

“The saving that the Shell fuel cards prove to be a very valuable saving in our current economic climate,” Anna says. “The environmentally friendly aspects of Shell FuelSave fuels were also important for us, because this is in complete harmony with the social responsibilities of Generali.”

“The saving that the Shell fuel cards offer prove to be a very valuable saving in our current economic climate.”

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