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News Release 2010

Shell launches “Shell FuelSave” , save up to 1 Litre per tank at no extra cost

Shell launches a new fuel, Shell FuelSave Gasohol 95 and Shell FuelSave Gasohol 91 as well as Shell FuelSave Diesel B5 available nationwide. This is the first and only Fuel Economy formula in Thailand, offering three unique features; save up to 1 Litre per tank*, contains fuel economy formula to improve engine efficiency at no extra cost.
Photo of the FuelSave launch openning
Photo of the Fuelsave launch
Mrs. Pissawan Achanapornkul, Country Chairperson of The Shell Company of Thailand said “A survey conducted among drivers in Thailand, showed that the majority of Thais are aware that fuel is necessary in daily lives and agreed that being fuel efficient is a major way to save money and that they are willing to change their driving behaviours to save fuel.  As for Shell, the company will launch Shell FuelSave Gasohol 95, Shell FuelSave Gasohol 91 and Shell FuelSave Diesel B5, which is the first and only fuel economy formula in Thailand. Shell FuelSave Gasohol 95, Shell FuelSave Gasohol 91 and Shell FuelSave Diesel B5 have passed test procedures by independent testing institutes. The tests were conducted with vehicles from major global brands and manufacturers , achieving real savings up to 1 Litre per tank” based on a minimum tank size and fill up of 50 Litres for gasoline and 72 Litres for diesel. Comparison is made between the previous Shell formula and the new instantaneous fuel economy formula “Shell FuelSave”.

Mrs. Pissawan Achanapornkul added that Shell is replacing Shell Gasohol 95 and Shell Gasohol 91 and Shell Diesel B5 with Shell FuelSave Gasohol 95, Shell FuelSave Gasohol 91 and Shell FuelSave Diesel B5, at no extra cost for customers.  Consumers can be assured that Shell FuelSave can help them get the most out of every drop because Shell FuelSave Gasohol 95 and Shell FuelSave Gasohol 91 are designed to keep inlet valves clean, prevent deposit formulation and improve engine efficiency.  As for Shell FuelSave Diesel B5, it is designed to ignite and burn effectively leading to better combustion of your engine.  All of which leads to greater fuel economy.

The Shell Group of Companies has launched Shell FuelSave in 9 countries in Europe and Asia namely the Netherlands, Turkey, Malaysia, Singapore, Hong Kong, German, Norway, Denmark and the UK, which have been successfully received.  This is reflected in sales figures that have exceeded targets, reinforcing Shell’s position of leadership in technology to develop high quality fuel.  Shell Thailand is the first to launch both Shell FuelSave gasoline and diesel in Asia.

Shell aims to increase its market share by 2% or increase in sales of about 320 million Litres per year, and will spend over 100 million Baht in marketing promotions.  Marketing activities include sales promotions and public relations activities to encourage more drivers to learn how to save fuel. 

Shell FuelSave is now available at the 570 Shell stations nationwide.  Shell FuelSave is the most advanced Fuel Economy formula, helping drivers using either gasoline or diesel to save fuel at no extra cost.

For Journalists

*Based on a minimum tank size and fill up of 50 litres for gasoline and 72 litres for diesel. Comparison between a standard gasoline with the same characteristics as the previous Shell formula and that same standard gasoline containing our new instantaneous fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.