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Shell announces intention to grow with Thailand

Bangkok – Shell announces its determination to collaborate with stakeholders from governments and various business partners to take on the country’s energy security challenges. With today’s new Thai management team and solid global network supported by the Shell group, Shell Thailand strives to cooperate in harnessing a sustainable energy system with strong market mechanism. In addition to the policy, Shell will be investing in the country with newly developed technology and products via its current Retail sector and Lubricant business that will allow Thai consumers to take more effective approach to energy efficiency.
Thailand Press Release All CCT Speakers

The world population is projected to increase to 9 billion people by 2050 and the rapid growth of emerging economies will keep people out of poverty. Moreover, it is estimated that the world energy demand may double in the next 50 years ahead, while in Thailand, energy demand is expected to be twice the current level in 15 years from now.


Mr. Asada Harinsuit, Shell Thailand’s Country Chairman said, in regards to Shell’s perspective on managing the country’s energy security challenges, there are three important issues to be addressed.

The first issue, energy supply/sources – to have accessible and sufficient energy sources available. Effective logistics and distribution system are key factors in ensuring reliable, cost-efficient, and timely delivery of energy supply, in order to provide affordable prices to consumers.

The second issue is to emphasize on using energy in the most efficient way. Shell has continuously developed top-notch technologies and invested heavily on research and development of fuel and lubricant products with more than 30 billion Baht each year. These technology developments not only offer consumers high-quality, economical products for more efficient use, but also help them save more energy.

The third issue is on how to manage energy both in the production process and the usage stage with a right balance, as we take into account the environmental concerns of reducing CO2 emissions that contribute to global warming.

In Shell’s lubricant business, the GTL production (Gas-to-Liquid) is manufactured from pure base oil, which is essentially Sulphur-free that reduces CO2 emissions into the atmosphere. Compared to other traditional synthetic lubricants, the advanced GTL technology offers exceptional performance and long-term stability. In addition to investing in the lubricant business, we are investing in marketing activities and upgrading our supply chain production facilities with about 1.5 billion Baht during a 3-year period.

In the industrial sector, Shell continuously offers quality products and services for our customers to help them better manage costs in times of energy price fluctuation, which will strengthen competitiveness of the country’s overall industrial sector.

As for retail business in the country, Shell has invested more than 1.5 billion Baht in expanding and upgrading the current 550 service stations to better serve and meet our customer’s needs, i.e. resting/visiting areas, restrooms, minimarts, coffee shops. Shell also shares useful knowledge of management from the best practices of service stations worldwide, which opens up opportunities for Thai people to show their capabilities to the global arena.

Moreover, Shell offers a wide range of fuel products to meet different needs of customers – whether they want to save costs and choose our FuelSave product or they prefer premium fuel for more powerful driving performance, they can use Shell V-Power product. In addition, Shell also supports the use of renewable energy, Ethanol blend gasoline, in which we plan to roll out E20 products to at least 250 more stations within the first quarter of next year, as well as increasing the marketing budget to 40% in 2014.

“Shell strives to have a positive, beneficial impact on Thailand. We are not in the country to only succeed in our businesses, but we also see the importance of investment in products, services, networks, and human resource development – giving Thai people opportunities to showcase their skills and talents to be recognized worldwide.

We intend to be part of the country’s growth and in collaboration with all sectors involved, be it the local government and the industrial sector to develop energy system for future energy challenges to help improve the well-being of all Thai people and secure long-term stability.” The Chairman of Shell Thailand said at the end.

Thailand Press Release K Asada

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